Email is one of the oldest forms of digital marketing and continues to be one of the most powerful. For network marketers it can be the backbone of a successful marketing program.
I was around when email marketing was just starting out. I went to work at Netscape (yes, they once had the most popular browser out there – by far) when they had a list of 6 million email addresses. The realized this was a valuable asset and wanted me to start figuring out how to turn it into a direct marketing advertising platform. This was even before spam had been invented.
The same concepts that had proven incredibly powerful for direct postal email could now be applied to email marketing. Over time the popularity of email marketing has continued to grow. Savvy marketers know the value of their list.
For network marketers it is vital to devise ways to build their email marketing list. Everyone has an email address but they aren’t eager to part with it. And for good reason. So to make a fair trade a network marketer has to give up something of value in return. Just inviting a site visitor to “Sign Up For Our Newsletter” doesn’t cut it. They right ask themselves, “What’s in it for me?”
An online marketer can always find something of value to offer to a potential subscriber such as:
- special offers or discounts
- detailed marketing information
- an invitation to a valuable webinar presentation
- unique advice not available anywhere else
- the ability to establish an online relationship with an established marketing celebrity
- a specially written ebook
- access to gated video content
If you think about the audience you want to attract and create the right valuable content you will be able to start building your list.
Email Marketing Campaigns
Once you have a list building program in place you will want to create a sequence of emails to sell your products or services. The best way is to set up a drip campaign. This is a series of carefully written emails on a proven distribution schedule. Some of your messages will be informational and others more hard-selling. And all will have a call to action.
The key to success for your email marketing program will be testing. You will have the tools to establish the ability to test:
- subject line
- call to action
Don’t just test just to learn one thing, but set up a long term sequence of tests where you can learn the best program for your business. Never set up a test unless it will provide you with valuable information you can then use on future email campaigns.
Learn From Others
Direct marketing has always used the concept of learning from what others are doing. Subscribe to emails from programs you admire. See what they are doing. Chances are they are doing it because it works. See what you can use in your own email marketing campaign.
Click here to sign up for our email program and see if we are doing what we are suggesting.
Let us know how you are doing and give our readers suggestions on what is working for you in the comments below.
Have fun and good luck with your email marketing program.