As seen on: https://blog.aweber.com/email-marketing/8-ways-to-improve-your-call-to-action-copy-to-get-more-subscribers.htm
When you created your sign up form, you probably spent the majority of your time writing the copy and fine-tuning the design.
But how much time did you spend thinking about the copy on your call-to-action (CTA) button?
If you defaulted to the usual “submit” or “sign up” copy, chances are it didn’t take much time at all. But that means you might be missing out on a big opportunity to convince even more people to sign up to your email list.
To help make the most of your sign up form and increase conversions, here are eight best practices you can test:
1. Write Compelling Copy
“Submit” or “sign up” are so 2012. To really stand out and engage your site visitors, try using more compelling copy.
Over at AppSumo, they’re big fans of using pop-up sign up forms to collect new subscribers. In the example form below, notice how creative the CTA is:
<img class="aligncenter size-full wp-image-76892" src="http…
What do you think?