Author Archives: Tom Leonard

How to Master International Opt-In Requirements

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Building and growing a database of subscribers is one of the primary objectives of email marketers.

And while marketing technology has allowed for many different ways to support these objectives, anti-SPAM laws might restrict how you can actually collect email addresses and grow your subscriber base. In some countries, you’re required to collect permission from the owner of an email address before sending, but in other countries, no permission is needed.

In this post we’ll touch on international permission requirements and provide advice on how to design an opt-in process that fits both your organization’s goals and any local requirements of your subscribers.

Litmus Spam Testing

You’ve mastered the opt-in process. But, are your emails reaching the inbox? Get your email scanned by every major spam filter before you send.

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Living The Dot Com Lifestyle – Parasailing In Fiji

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Affiliate marketers work hard, but we play just as hard. We took a break from the MOBE Platinum Mastermind in Fiji to hit the water and the sky with an afternoon of parasailing.

Parasailing is a recreational kiting activity where you are towed behind a boat while attached to a specially designed canopy wing that looks a lot like a parachute. The harness attaches the rider to the parasail, which is connected to the boat by the tow rope. The boat speeds off, carrying the parascender and rider into the air. If the boat is powerful enough, two or three people can parasail behind it at the same time. However, the wind was low so everyone went into the air solo.

The rider has little or no control over the parachute. The activity is primarily a fun ride, and not to be confused with the sport of paragliding. While in the air, the rider can take in the view. It’s actually very peaceful and feels like you’re floating. I highly recommend you try it.

Would you…

The Step-By-Step Guide to Creating Awesome Content in the Affiliate Industry

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Life isn’t easy for content marketers working to promote a brand online. There is a lot of suspicion surrounding many of the most popular business types associated with affiliate marketing…

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How Big Data Can Help Small Business

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Big data is having quite an impact on the marketing world.  How should your small business use big data to improve your marketing efforts?

First off, it’s important to realize that all businesses, both big and small, can benefit from analyzing data about their customers and the way they react to products, services, and marketing efforts.  Data allows companies to market in a way that is more personal and interactive, going beyond traditional print to social media interaction and email outreach. Although you may assume that big data is better suited to large companies, small businesses are especially likely to benefit from insights gleaned from big data because their data sets are smaller, making it potentially easier to sort through and organize.

Here, without further ado, are a few potential benefits of analyzing all kinds of data related to your own small business (backed up by images from University of Alabama at Birmingham)


1. Boost Your Effic…

The Fatal Flaw of A/B Testing

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a/b testing

By Kiki Schirr, {grow} Contributing Columnist

Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s throat.

I had started writing more and decided that I would take some time off from the side work I do hourly to support my Fittr/startup lifestyle. So I went to my freelance hour-tracking software service and looked for a “pause” option, so that I wouldn’t have to pay $20/month for 2–3 months.

These were the three options given:

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Why I’m Loving the Pure Blogging Project

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Last year, as summer started to get into full swing, I published a couple of posts over on my own blog that talked about getting back to pure blogging.

These posts – Why the Real Driver of Traffic is Content That Matters to You, and Pure Blogging and the Experience We Give Our Readers – saw me taking a step back and looking at how the chase for traffic, shares and monetization was making us forget the reason we started blogging in the first place.

Not for glory. Not for fame. Not for fortune. But for the sheer joy of writing (or video blogging, or podcasting).

The joy of just putting something out there, with no other agenda than to share your thoughts with the world, and see if anyone responded and started a conversation with you.

It’s the direction my own blog had been moving in for a while (from its initial premise of marketing and social media topics), and – going by the comments after each of the two posts linked above – many others also wa…

How To Get The Most Out Of Your Personal Facebook Page (Without Getting Fired)

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How To Get The Most Out Of Your Personal Facebook Page

In today’s world of social media, we upload just about every moment of our daily life. This means it’s increasingly difficult to separate your work and social life online.

It is common practice for companies to check the Facebook page of possible new employees to see what type of person they are. So if your personal Facebook page expresses beliefs that the company might disagree with, it could lead to you losing new job opportunities.

You can avoid this social media espionage into your personal life by following a few simple Facebook practices, for those seeking work or trying to keep your private and work life separate.

Below are a few ideas for managing your personal Face…

Rock This Way: Top Email Marketing Strategies for Small Businesses

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(Wanna skip the intro? Check out Rock This Way: Top Email Marketing Strategies for Small Businesses now!)

If you work at a small business, you’re familiar with the daily challenges: the endless to-do list, a calendar crammed with meetings and the constant switch between managing all the things, from customer service to marketing your business.

When it comes to email marketing, you probably do it all yourself too. You plan, write and design every email. And unless your emails convert 100 percent of your leads into customers, you might often wonder, ‘How could I improve my email marketing strategy?’

To help answer that question, we surveyed approximately 1,600 small businesses to see how they plan to grow their business with email marketing. And we turned their responses into one awesome site (which is basically your email marketing cheatsheet): Rock This Way: Top Email Marketing Strategies for Small Businesses.

So, what kind of…

Reacting to Metrics: How to Use Data to Make Concrete Social Media Marketing Improvements

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Metrics aren’t perfect.

But if you can’t measure something, you have no idea whether it’s working or not.

While metrics don’t always tell the whole story by themselves, together, they can provide you with the whole picture.

This allows you to spot problems as well as opportunities for improvement in all areas of your business, including your social media marketing. 

There’s one issue I constantly see:

Marketers record metrics but never do anything with them.

Just recording metrics won’t do anything. You need to record and analyze them so you can take action to improve your processes, which will then lead to positive results.

That’s what I want to talk about in this post. 

By the end of this post, you should understand what to look for in your social media metrics and how to respond to that data a…

The changing media landscape: Over-the-top & streaming services

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Technology has fueled a change in consumer behavior enabling viewers to watch what, when, where and how they choose. This shift has led to the mass adoption of over-the-top (OTT) consumption – the delivery of traditional film and TV content via the Internet without the need for a subscription to a traditional cable or satellite service.

As modern media and viewing dynamics change before our eyes it becomes increasingly difficult for both linear and over-the-top (OTT) media companies to drive viewership in a crowded marketplace.  According to eMarketer, by 2019, 72.1% of US internet users will use over-the-top (OTT) video services. “Such high penetration suggests saturation, but for many there is still significant room for growth.”

This consumer adoption is forcing media and entertainment providers to evolve as the competition for viewers heats up.  This competition has led to higher-quality, more niche-programming – NetFlix will reportedly spend $6 million on…