Save Time and Double Your ROI: A Guide to Applying the 80/20 Rule to Your Marketing

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Marketing is rarely your only job…

…even if you’re a marketer.

Whether your job title is “marketer” or you own your own business and need to market it, marketing is only a part of your job.

You probably also help out with sales, product development, customer service, and any other tasks that need your attention.

This is why people often say that marketers wear many hats.

Can I tell you something that most people never learn?

It doesn’t have to be like this. The reason why marketers are forced to do so many things is because there’s too much to do.

Let me put it in other terms: most businesses want to do many things that barely help them grow.

They’re wasting time on non-productive work (also called “busy work”).

So, what’s the alternative?

It may or may not be obvious to you. You have to cu…

Conversations of Distraction

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As part of my daily routine traveling to work, I take the subway.

As I sit in my little part of the train, I can’t help but overhear the conversations around me. Dialogues, actually – the majority aren’t very conversational.

One in particular was a guy telling his girlfriend about issues he was going through at his workplace. How he was afraid that he was going to lose his job as he was having a major character clash with his supervisor.

The girl nodded a few times, then when the guy had finished she launched straight into a speech about her hair appointment later in the week.

No questions about her partner’s supervisor, or what was causing the clash. No comforting words.

Simply waiting until the talking had stopped and then into her own details.

It’s a common theme.

I’ve watched couples go through the motions of conversation but not really conversing.

I’ve sat in on business meetings before where someone …

What is Content Curation and Why Do You Need It?

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Curating content for blogs, websites, social media accounts, and newsletters can add value to your sites and your marketing efforts, and functions in a variety of ways. In addition to adding to your existing unique media, curated content allows you to demonstrate more versatility, an ability to work with others, and industry awareness that simply creating unique information does not. Getting started with curation can be intimidating, but once you get started, it can benefit nearly any platform.

Content curation is the process of gathering, creating, and compiling information on a specific subject and presenting it to readers. In fact, content curation is found almost everywhere on the Internet, on social media pages, RSS feeds, and even social bookmarking sites like Digg. It’s also an extremely useful tool for marketers, who can use curated content to increase the value whether for B2C or B2B marketing.

Importantly, content curation isn’t just about using other…

Snapchat Content Strategy: How Marketers Can Win With Snapchat

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Are you on Snapchat? Want to know how to use it for marketing? To discover how to create a content strategy on Snapchat, I interview Carlos Gil. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners […]

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– Your Guide to the Social Media Jungle

5 Ways to Use Content to Get More Sales

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If you want to generate hordes of sustainable, long-term traffic without spending too much money, content marketing is the way to go.

At its core, it’s very simple:

Create valuable content for your target audience, and give it to them.

Seems a bit short, doesn’t it?

And it is. But that’s only part of the equation.

Unfortunately, that’s where most marketers and businesses stop.

They invest a decent amount of time and money to create content, and many achieve some degree of success.

They start to get a few hundred to a few thousand visitors a day.

But then they realize something….

None of these visitors are becoming customers.

They’ve wasted a great deal of their traffic by not knowing what comes next.

So, what’s the second half of the equation?

After you use content to generate an audien…

7 Psychological Principles to Get More Engagement on Social Media

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the mind

Just about every great marketer I’ve met had at least a bit of interest in psychology.

It’s important to be curious about the ways people think because that’s the only way you can make whatever you’re marketing to someone desirable.

You can apply lessons from psychology to every part of your marketing work.

But we can’t look at it all at once.

Instead, I’d like to focus on how understanding psychological principles of human behavior can benefit you in one area: social media marketing.

In this post, I’m going to teach you 7 different psychological principles and then show you how you can use them in your social media marketing.

Want to get more engagement on social media? Then follow these 7 psychological principles.

However, since social media and content marketing are so intertwined, aspects of some…

8 Psychological Principles That’ll Double Your Sales

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Behind all great marketing, there is one thing…


When you understand your customer, you can understand how to create a great product for them and the best way to present it to them.

If your sales aren’t as high as you’d like them to be, it means you need to spend some time learning about how your customer thinks.

That’s where psychology comes in.

While psychology and marketing are two very different fields, that doesn’t mean that learning psychology can’t help you.

In fact, I think it’s one of the most important things a marketer can study.

In this post, I’m going to show you eight different psychological principles and the ways they can affect your sales.

Want to double your sales? Then follow these 8 psychological principles.

To take it even further, I’m going to show yo…

Generate Leads from LinkedIn Through 6 Simple Steps

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Everywhere you look, you see articles about social media tactics you can use to get more traffic or leads for your business.

And while tactics can be useful, you need to combine them in a cohesive strategy if you want them to be effective.

Some marketers have no problem doing that.

They’ve already been able to figure out how to generate a constant stream of leads from sites such as Facebook, Twitter, and LinkedIn.

But that’s a very small minority of marketers.

If you haven’t had great success with social media, I urge you not to give up. You just need to keep learning and testing until you find the right tactics for the right situation. 

I’d like to give you a complete strategy filled with effective tactics that complement each other.

But to do that, I need to focus on one particular social network: LinkedIn.


5 Strategies for Building a Bigger Network on LinkedIn

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When it comes to social media marketing, you have a lot of different options.

Facebook, Pinterest, Twitter, LinkedIn…

And the list goes on.

Despite being not quite as big as Facebook, LinkedIn is often a better choice for businesses.

It provides you with an opportunity to connect with professionals and engage with them on a personal level.

Here’s something I bet you didn’t know:

Over 80% of B2B leads generated from social media come from LinkedIn.

That’s pretty incredible.

Although there may be less traffic on LinkedIn, its users are much more open to learning about products than Facebook users are, who just want to see pictures of cats.

In one particular set of results, LinkedIn produced more leads than even the company’s blog. 

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The $100,000 Challenge: December Update

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december traffic

We just wrapped up our ninth month of the $100,000 challenge. December was a decent month, considering that the holidays slowed down our sales and traffic.

In the month of December, traffic grew to 69,813 visitors. That’s not too shabby, taking into account that a large part of December was slow due to the holiday. The overall traffic grew by 19.8% over the previous month.

As for revenue, sales in December hit $22,702 dollars. The real number, however, is actually lower than that, which I will go into in a bit. But first, let’s discuss the traffic and what’s coming up.


In December, the blog had 69,813 visitors, and 60,155 of those visitors were unique. Although the blog is receiving a decent number of visitors, the returning visitor count is low.

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