Nurturing Leads With Social: How to Warm Up Your Following

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Do you engage with your customers and prospects on social media? Want tactics to warm up your leads? To discover how to move people from fans to customers, I interview Kim Walsh-Phillips. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […]

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– Your Guide to the Social Media Jungle

The Cautionary Tale of Balderdash and Hogwash

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Back in the day, two friends named Balderdash and Hogwash decided they wanted to be seen as really smart.

So they decided to share their thinking and position it as Fairly Important Correctionable Tales In Other News (FICTION).

Seeing that there was a market for people looking for information, Balderdash and Hogwash decided that their brand of FICTION was just what the world needed.

So off they set, taking their words of wisdom with them.

For many years, Balderdash and Hogwash were hugely successful.

They made a lot of money from people who were hungry for all sorts of information, but didn’t have the wherewithal to check sources for themselves.

This was great for Balderdash and Hogwash, since they could share all sorts of wonderful FICTION and no one would question them. Some of their nuggets included:

People with phones are more likely to call support centres than go online to chat to a live advisor.
The Internet allows you …

Speaking at The MOBE Titanium Traffic Summit

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Traffic is the lifeblood of the Internet. Without it, nothing happens. The MOBE Titanium Traffic Summit is a three day event that happens before the main mastermind. The event is free to attend for all MOBE Titanium and Platinum members.

MOBE brought in some of their top affiliates to explain how they generate and convert their traffic into money. My presentation center around using blogs, SEO and social media to make over $2 million in commissions with MOBE.


Over 250 people will be flying into Puerto Vallarta for the Titanium mastermind. That makes this one of the largest Titanium Mastermind ever. I’m looking forward to meeting everyo…

How to Advertise on LinkedIn

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Are you looking for more leads from LinkedIn? Want to use LinkedIn ads to help? LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message. In this article you’ll discover how to use LinkedIn ads to reach the most relevant professional audiences for your business. #1: Choose an Ad […]

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– Your Guide to the Social Media Jungle

How to Get Your Customers to Buy Again with Etsy + AWeber

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When it comes to your email marketing strategy, writing relevant email content that converts prospects into customers is probably one of your top strategies. Who doesn’t want more customers?

But besides your prospects, you have another type of subscriber who is just as important to your email marketing strategy and often easier to connect with: your customers.

Since you’ve already convinced your customers of the value of your product and the expertise of your company, convincing them a second time is easier. And this is especially true if you have amazing products or services and excellent customer service.

This means that creating an email series specifically designed to convert your customers into repeat customers is smart. You’ll get more sales while saving time. And if you sell your products on Etsy, this is easy to do with the Etsy and AWeber integration.

What Is Etsy?

Etsy is an online marketplace for handmade items and vintage art. If you don…

How to run a Facebook ad and build your list for $10 a day (Part I)

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Are you interested in building your email list with Facebook ads? Yes? You are in for a treat today. I have created this two-part article series for you to walk you through the entire process. I’m going to give you the step-by-step so you are able to dive into the world of Facebook ads with confidence.

If you are already using Facebook ads as part of your overall marketing strategy, you might feel tempted to skip over this article – don’t.

If you are like most people who are using Facebook ads, your goal might be to reduce your cost per lead (and I’ll explain the commonly used terms in a minute for the complete newbies, so stay with me here) or you might be actively looking to find insights that will help you get a better ROI on your ads. So check out these two posts anyway.

Let’s get stuck into it.


Your budget

The number one question that people ask when it comes to Facebook advertising is how much money do you need? Do you need…

Scott Stratten to Keynote Affiliate Summit East 2016

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Scott Stratten, President of Un-Marketing, will be a keynote speaker at Affiliate Summit East 2016 on Monday, August 1, 2016 at the New York Marriott Marquis in New York City.

Scott Stratten

Scott Stratten

Scott Stratten is the President of Un-Marketing. He is an expert in viral, social, and authentic marketing, which he calls Un-Marketing.

Formerly a music industry marketer, national sales training manager, and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, and Deloitte and Fidelity Investments, when they need help guiding their way through the viral/social med…

Network Marketing Tips for Those Confused or Unsure of What to Do

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network marketing tips

network marketing tipsHere are my raw, unfiltered network marketing tips for those not sure of their next steps.

Warning: We get a tad fired up in this video but you probably need to hear it.

Heads Up – TWO Big Webinar Trainings!

We are stepping it up BIG TIME. We have two BIG trainings around marketing that you can register for right now for free

Sunday, February 21st at 9pm Eastern – My Top Ten Tips for Marketing to Get More Leads and Sales – Register here
Monday (the page currently says Sunday), February 22nd at 9pm eastern – How to Get Leads an…

Marketing: New architects of the customer experience?

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customer experience

There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “dark funnel“).

As much as we might long for the days when we created a strategy to drive traffic and convert to sales, this linear and measurable path is becoming increasing elusive. The customer journey is more tangled than the power cords in my computer bag. And that is pretty tangled.

I have been thinking a lot about this. Is there even such a thing as a defined customer journey any more? If we ever figure it out, it’s probably going to just shift again.

Over the last few months, many aw…

34 Ways to Get The Most From a Conference

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There’s nothing better than a great conference. Presentations can teach you things you can’t learn anywhere else. And the new connections can turbocharge your career.

…or it can be a huge waste of time and money.

The difference between a good and bad event is partly up to you, the attendee. Two people can go to the same conference and have a completely different experience. Some people are just better at maximizing the value.

This is a guide to squeezing all the value you can out of your next conference. The tips here are based on our experience attending 100+ conferences, trade shows, expos and networking events over the last 15 years. We’re assuming that you have two goals for attending a conference:

Learning: gain as much knowledge as possible
Networking: make valuable connections

Before the Big Show

Preparation makes all the difference.

1. Pick your sessions in advance

Look closely at the program beforehand and make your decisio…