4 Things World Class Content Marketers Do Every Time They Create Content

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4 Things World Class Content Marketers Do Every Time They Create Content

Content is by far the most valuable asset businesses can use, to not only engage and inform customers, but to increase traffic to their website and dramatically improve search rankings.

If you have ever wondered why world class content marketers place so much effort into content marketing, it is because they find it a critical part of the marketing mix to help a brand be found among the 170 million-plus websites around the world. At our company, content marketing has been the most effective tool for us, helping drive feature stories and exposure of our brand in more than two hundred publications, radio and television programs such as Consumer Reports, USA Toay, CNBC, and ABC News.<…

A Guide to CSS Inlining in Email

As seen on: https://litmus.com/blog/a-guide-to-css-inlining-in-email

Email development involves a combination of HTML and CSS, or Cascading Style Sheets. While HTML structures the content and layout of the email, CSS is used to style and format the content—like including link colors and headline fonts.

There are three ways to include styles within an email: using external stylesheets, embedded styles, or inline styles. While external stylesheets are a great option for web design, they aren’t the best option for email design—many webmail clients block links to external stylesheets.

Embedded styles are becoming increasingly popular due to the rise of mobile and associated popularity of responsive design techniques, but they do have their limitations. Since embedded styles are placed in the placed in the <head> of HTML documents, and some email clients, like Gmail, strip out most of the CSS styles in the <head>, the result is a royal mess in those inboxes.

Inline styles are applied directly to HTML elements in ea…

Brand New Book: The Networking Revolution!

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The Networking Revolution

The Networking RevolutionToday is the official announcement of a brand new book written by my wife, Jessica Higdon, and our good friend April O’Leary called the Networking Revolution.

This is a powerful book sharing five ways that women are changing lives through home business ownership, grab your copy today!

So Proud of April and Jess!

Just want to say that I am super proud of April and my wife for putting this together. They are both brilliant and amazing and YES, my wife now does have a physical book before I do! I have two best selling books on …

A simple hack that doubles your headline power

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headline power

By Maël Roth, {grow} Community Member

As we all know by now from Mark Schaefer’s book The Content Code, there is no value in simply publishing content. There is only value in content that moves. It has to be seen and shared to deliver economic value to your business.

So how do we do that?

In his book, Mark has hundreds of great ideas and I have been focusing on some of his advice on the importance of headlines.

One dilemma I’ve been struggling with — and I think I am not the only one — is crafting a headline that accomplishes what a good headline should:…

How to Increase Awareness, Generate Leads and Create Advocacy With Social Media

As seen on: http://www.socialmediaexaminer.com/how-to-increase-awareness-generate-leads-and-create-advocacy-with-social-media/


Have you been tasked with generating more awareness, more leads and more advocates? Need a plan to get you started? In this article you’ll discover how your business can use social media to achieve three of the most common marketing goals. #1: Increase Brand Awareness Perhaps your brand isn’t a household name and you’d like […]

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– Your Guide to the Social Media Jungle

Tools to Optimize Your Social Scheduling When You Need a Break

As seen on: http://www.socialmediaexaminer.com/tools-to-optimize-your-social-scheduling-when-you-need-a-break/


Ever want to take a day off from posting on social media? Have you considered scheduling posts for weekends and holidays, or when you just can’t respond? Posting to Facebook and Twitter when many businesses are silent helps you stay top of mind with your followers. In this article you’ll discover how to keep your […]

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– Your Guide to the Social Media Jungle

Make Money As A Natural Health Affiliate

As seen on: http://www.highpayingaffiliateprograms.com/natural-health-niche/

How To Succeed In The Natural Health Niche As An 4374899937_48de4f8f39Affiliate:

As a professional affiliate marketer, one of my primary focuses is the natural health niche.  Why?  Two reasons… 

One, because natural health is a red hot market with repeat buyers who are passionate about alternative medicine.  And they’re spending over 60 billion dollars per year on those products and I want my piece of that huge pie. 

Secondly, because of my personal interest in natural health products.  Now when I say ‘natural health’ I’m not referring to the controversial field of homeopathy but rather herbal products designed to treat a variety of ailments that not only work effectively but are non addictive and safer than their dr…

When Should You Start Your Email List?

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During our drive to Affiliate Summit in Las Vegas, Oscar told me one of the most common newbie questions he gets is, “when should I start my email list?”

I figured this would be a great question to answer for this episode of Driving with John Chow. Long time readers will know the answer to this question right away. However, if you’re new to Internet marketing, the answer may not be so obvious.

My recommend email service provide is Aweber. I’ve been with them since the beginning and have nothing but good things to say about them. Aweber offers a free trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog.


Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!
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Bloggers & Agencies – How to Charge for Slotting Fees (Ad Space)

As seen on: http://www.adamriemer.me/what-to-charge-slotting-fees-ad-space/

Last week at Affiliate Summit I was at a session where a hot topic was brought up.  Bloggers with no traffic or traffic only on a couple pages want excessive fees for exposure (when they don’t have it).  On the same note, Affiliate Managers don’t want to pay for space unless the blogger can back up their request for a pre-payment (slotting fee) for the space.

When you ask a lot of the bloggers and agencies/in-house affiliate managers to compromise, you end up at a stalemate where nobody wins.  So where is the happy medium?

Analytics and tools.  No, that does not mean pageviews and impressions, but actual data so the blogger knows what to sell and can prove they did their job.  This same data lets the manager know what the site is worth, if they got what they were promised by the Blogger or media kit and if/how they should buy again.

I normally don’t post internal strategies on my blog, but I just won the pinnacle award for Affiliate Mange…

Visual Marketing: How to Make Yours Matter

As seen on: https://www.orbitmedia.com/blog/visual-marketing/

Why is everyone talking about visual marketing?

Visual marketing is a hot topic because it has, is, and always will be an important part of the marketing equation. Done well, it gives the stuff you publish stopping power. And no stopping power = no go with viewer engagement.

Episode #4: Make Your Visual Marketing Matter

Andy and Barry discuss how visual marketing:

Appeals to short attention spans, but increases engagement
Is not optional
Posterizes your big idea to communicate fast and effectively
Can reflect “the real you” in the age of transparent communications

And with an emphasis on practical how-to advice we also get into:

Tricks for avoiding cliché stock images
Aspect ratios that work best across multiple channels
Superimposing headlines to promote your content
Creating quality visuals without expensive graphic designers
Tools, tools and more tools you should try
Creating a consistent style for your brand that becomes visually familiar
Why posts wit…