3 Important Reasons to Spy on Your AdWords Competitors

As seen on: http://blog.getresponse.com/3-important-reasons-to-spy-on-your-adwords-competitors.html

Sometimes companies are hesitant to pay too much attention to their competitors. They say they’d rather focus on making their business better instead of wasting time monitoring and reacting to their competition.

There’s definitely some validity to this approach because you can pay too close of attention to your competition and fall into the trap of copying them instead of coming up with new, innovative solutions on your own.

But there’s also a weakness with this type of philosophy because there’s always something you can learn from your competition that will help your business.

This is especially true for AdWords campaigns, which is why I’m going to explain three important reasons why you should be spying on your AdWords competitors. You shouldn’t just study them and copy everything they do, but you definitely should follow these tips to learn from your competition so you can improve your campaigns and make more money with AdWords.

 

6 Ways to Make Your Posts More Actionable

As seen on: http://feedproxy.google.com/~r/Quicksprout/~3/aJVd91C6n1k/

action

Do you ever feel that your content just isn’t reaching your audience as well as you’d like it to?

…and that even though you’ve created something of value, it doesn’t seem like anyone’s actually taking your advice and implementing it?

I’ll let you in on a secret…

Almost every content marketer has felt this way at one point or another.

It’s difficult to create content that resonates with your readers, but it’s even more difficult to create content that inspires action.

And not for the reason you think. 

Yes, people are lazy. Not all, but I’d say it’s fair to call most readers in a typical audience lazy.

But still, some of those lazy people should take action, right? And most of the rest of your audience should take action too, right?

So, why aren’t they? The most likely reason i…

What’s your why? Nicorette & NicoDerm CQ create emotional connections to drive brand engagement

As seen on: http://www.epsilon.com/a-brand-new-view/region/us/nicorette-emotional-connections/

For consumers, the New Year is often a time to reflect, restart and an opportunity to resolve to be better in the year ahead. For GlaxoSmithKine’s Nicorette and NicoDerm CQ brands, the New Year is a chance to connect with smokers who have tried to quit before and are resolving to quit smoking once more. This year, Nicorette and NicoDerm CQ will capitalize on the momentum of the “What’s Your Why” campaign, by making connections with consumers considering a quit attempt on a different level than ever before.

The “What’s Your Why” campaign is based on two main insights:

Every quitter’s journey is unique. Their challenges are their own and their victories are defined and celebrated in their own individual way.  They can identify with other quitters – as there are some shared experiences—but quitting can often feel the toughest when the quitter feels like no one understands or appreciates their struggle.

The target audience doesn’t need to be e…

Your Whole Damn Life is an Idea for a Blog Post

As seen on: http://dannybrown.me/2016/01/15/your-whole-damn-life-is-an-idea-for-a-blog-post/?utm_campaign=dannybrown+feedio+feed&utm_medium=link&utm_source=feedio.co

Life

While browsing the homepage of my preferred sports site the other day, I saw an ad for a “content engine”, to help with blog post ideas.

Given that I’ve had a little bit of a battle in the past with companies and consultants that offer a quick-fix “this will change your life/business!” promise, I thought I’d check this solution out.

I wasn’t disappointed.

From the blurb of the sales pitch, this “content engine” would help you…

…to quickly crank out share-worthy, clickable blog content that gets you traffic and converts that traffic into sales.

Okay. Sounds great. Traffic and conversions is every business’s goal (and bloggers – after all, conversions can be email sign ups, comments, downloads of ebooks, etc.).

Continuing down t…

Affiliate Summit West 2016 Recap

As seen on: http://feedproxy.google.com/~r/AffiliatetipcomBlog/~3/pYtybS8e4ZA/

Affiliate Summit West 2016 kicked off on January 10, 2016 at Paris Las Vegas.

Paris Las Vegas

I gave my First Timers Orientation for Affiliate Summit West 2016 session at 10:00 AM, and I was glad to see a packed crowd of folks eager to learn how to optimize their time at the conference.

After I wrapped up my presentation, the room erupted into a big networking party.

First Timers Orientation at Affiliate Summit West 2016

This was followed by breakout sessions throughout the day that covered blogging, buying and selling sites, image optimization, legal issues, SEO, WordPress, and more topics.

The Meet Market …

2016 Affiliate Marketing Conferences, Trade Shows, Events

As seen on: http://www.amnavigator.com/blog/2016/01/14/2016-affiliate-marketing-conferences-trade-shows-events/

Eighth time in a row, I am putting together my annual list of performance affiliate marketing conferences, trade shows, and events not to miss this year. Below you may find the ones to consider…

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]…

4 Irresistible Incentives for Your Sign Up Form That Aren’t eBooks

As seen on: https://blog.aweber.com/email-marketing/incentives-sign-up-form-not-ebooks.htm

When it comes to incentives for email sign up forms, ebooks are the go-to bait. They provide a great way to educate customers, and people love valuable freebies.

But if you’re not an experienced writer or don’t have an archive of blog posts to repurpose, the thought of writing 15 pages single-spaced as a means to grow your email list might leave you feeling a little queasy.

Fortunately, there are other content incentives you can give away to your email subscribers that won’t give you palpitations.

Just take a look at Henneke Duistermaat, a professional writer and freelancer who offers an educational email course to new subscribers who sign up to her email list:

Screen Shot 2016-01-13 at 9.14.13 AM

The course includes quick-read emails that are sent once a day that…

How I Made $2 Million with Just One Affiliate Network

As seen on: http://feedproxy.google.com/~r/JohnChowDotCom/~3/JOU-yWo6viU/

The great thing about making money online is you make it no matter what you’re doing or where you are in the world. Therefore, it was a nice surprise to find out that I passed the $2 million commission mark with MOBE while I was partying it up at the Affiliate Summit West in Las Vegas.

MOBE is one of the many affiliate networks that I deal with. However, it is among the very few that has made me more than $1 million. In the video below, I took a break from the #ASW16 show floor to sit down for an interview with MeiDee Lim to explain how I made $2 million with just one affiliate network.

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The best way to find out what MOBE is all about is by applying for their MTTB coaching program. The program will give you all the tools, training, and personal 1-on-1 coaching you need to start making big money online. You may not pull down $2 million, but it’s pretty easy to make at least $1,000 a month from it. In fact, this program works so well that MOBE fonder, Matt L…

Email Marketing Success Metrics Vary by Subscriber [Video]

As seen on: https://litmus.com/blog/email-marketing-success-metrics-vary-by-subscriber-video

Success is rarely a monolith. Usually it’s a mountain range. That’s because marketers typically have of number of shifting goals that change from campaign to campaign. One time you may be trying to maximize revenue, while another time you may be trying to maximize engagement or sharing or some other behavior. We found that to be the case when we examined the success of our own email campaigns.

Success is also a mountain range because marketers generally serve a variety of audiences, each with their own expectations of us. And that means that success with each of these audiences may not look very similar.

Vicky Ge, Marketing Manager, Trade Books, at Amazon.com, is very mindful of the different audiences that the ecommerce giant serves. At The Email Design Conference, I had the opportunity to sit down and interview Vicky about how marketers can best approach measuring success across their various audiences.

You can watch the full interview here, or read a tran…

Never Designed an Instagram Ad? Here Are 7 Things That Will Make You Stand Out

As seen on: http://feedproxy.google.com/~r/JeffbullassBlog/~3/btMvlOmR6U0/

Never Designed an Instagram Ad? Here Are 7 Things That Will Make You Stand Out

With more than 400 million users (surpassing 304 million monthly active users on Twitter) that are sharing over 80 million photos and 3.5 billion likes per day, Instagram is undeniably a big and very influential community.

Around 53% of users follow their favorite brands on Instagram and around 44% of them use Instagram to research products. With 70% of users under 35 years of age, Instagram is the perfect platform for marketers that are looking to reach a young and growing audience through the universal language of images.

As of last September, Instagram has started rolling out Sponsored Ads and giving marketers a chance to drive a highly engaged audience to rel…