As seen on: https://www.orbitmedia.com/blog/visual-marketing/
Why is everyone talking about visual marketing?
Visual marketing is a hot topic because it has, is, and always will be an important part of the marketing equation. Done well, it gives the stuff you publish stopping power. And no stopping power = no go with viewer engagement.
Episode #4: Make Your Visual Marketing Matter
Andy and Barry discuss how visual marketing:
Appeals to short attention spans, but increases engagement
Is not optional
Posterizes your big idea to communicate fast and effectively
Can reflect “the real you” in the age of transparent communications
And with an emphasis on practical how-to advice we also get into:
Tricks for avoiding cliché stock images
Aspect ratios that work best across multiple channels
Superimposing headlines to promote your content
Creating quality visuals without expensive graphic designers
Tools, tools and more tools you should try
Creating a consistent style for your brand that becomes visually familiar
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