Visual Marketing: How to Make Yours Matter

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Why is everyone talking about visual marketing?

Visual marketing is a hot topic because it has, is, and always will be an important part of the marketing equation. Done well, it gives the stuff you publish stopping power. And no stopping power = no go with viewer engagement.

Episode #4: Make Your Visual Marketing Matter

Andy and Barry discuss how visual marketing:

Appeals to short attention spans, but increases engagement
Is not optional
Posterizes your big idea to communicate fast and effectively
Can reflect “the real you” in the age of transparent communications

And with an emphasis on practical how-to advice we also get into:

Tricks for avoiding cliché stock images
Aspect ratios that work best across multiple channels
Superimposing headlines to promote your content
Creating quality visuals without expensive graphic designers
Tools, tools and more tools you should try
Creating a consistent style for your brand that becomes visually familiar
Why posts wit…

Video of Pinnacle Awards Winners at Affiliate Summit West 2016

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The 10th annual Affiliate Summit Pinnacle Awards, which recognize exemplary affiliate marketers, were held at Affiliate Summit West 2016, which took place January 10-12, 2016 at Paris Las Vegas.

Pinnacle Awards at Affiliate Summit

The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space.

Award winners are recognized because they are innovators with vision and influence.

Congratulations to the winners…

Affiliate of the Year: Rae Hoffman (runners-up: Brad’s Deals, RetailMeNot)

Affiliate Manager of the Year: Adam Riemer (runners-up: Greg Hoffman, Karen Garcia)

Exceptional Merchant of the Year: Fanatics (runners-up: Amazon, WP Engine)

Affiliate Marketing Advocate: Greg Hoffman (runners-up: Br…

Why You Need Multiple Calls To Action

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Despite the innumerable assertions to the contrary, people really do like to be told what to do. It can be much more direct in nature, like how you’re supposed to come to a complete stop when you see a stop sign at an intersection. It can also be a lot more subtle, like how every IKEA store is designed so that you have to walk through the entirety of the store in a maze-like fashion before you actually get to the section you came to see. Okay, maybe that last example isn’t exactly all that subtle, but you get the idea.

Those are the rules, instructions, directions and suggestions offered in a real world environment, not so gently guiding people in the direction that a company like IKEA wants you to go. The thing is that the exact same philosophy can be just as easily applied to the online world with blogs, websites and landing pages. And just like how IKEA will gently remind you of this special or that on multiple occasions — the sale signage is visible at t…

Quick Tips Video: 6 Tricks to Help You Create an Engaging Subject Line

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If only writing the perfect, attention-grabbing subject line was easy every time.

Instead, it’s often a lot of trial and error and hoping that you’ll conjure up something that stands out in the inbox. But writing an engaging subject line doesn’t have to be a total guessing game.

In the latest episode of Quick Tips, we covered six different ideas to jazz up your subject line. Watch it now to get inspired:

Don’t feel like watching the video? Check out the transcript here:

O: Hi, I’m Olivia.

M: And I’m Monica. Welcome to this week’s episode of AWeber Quick Tips.

O: Are you frustrated with a lackluster open rate? Tired of putting time and energy into emails that go seemingly unread?

M: Well, we hear you. And we want you to know that there is hope!

O: Your subject line is the first thing your subscribers see before they decide to open your emails – in fact, 33 percent of recipients say they open bas…

How To Use Instagram To Promote Your Business

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Instagram is scaling back its fantastic reach and engagement and introducing an algorithm. However, this doesn’t mean you’ve missed out on the wealth of opportunities offered by the social media site. The changes also bring benefits for promoting your business on the platform.

With 300 million monthly active users, Instagram is one of the top social media channels at present. Unlike Twitter, which seems to be in decline, user numbers are growing. There tends to be good engagement with posts on the platform: 2.5 billion photos are liked each day. According to Forrester research from the end of 2014, more than 4% of followers interacted with a brand’s posts on Instagram – that’s compared to less than 0.1% on Facebook. It is thought that engagement at present is up to 10 times higher on Instagram than it is on Facebook and 84 times higher than it is on Twitter.

Why is engagement so much higher in this channel? Perhaps it’s because Insta…

How to Create Great Emails for Your Clients: 9 Tips for Agencies

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A client asks you to create or redesign their email marketing campaigns—where do you start? Creating email is a lofty ask. And, if your team is used to offering web, mobile app, video, and other digital services, then email is a whole new ball game.

But, don’t fret! Here are 9 ways you can ensure your team delivers a quality campaign that engages your client’s subscribers. And, more importantly, these tips set you up as a force to be reckoned with in the world of email creation services, and positioning your team as a true “full service agency.”

1. Email design ≠ Web design

Clients will often come with grand visions of what they’d like their email campaigns to entail. An email that embeds a high-res video from their website? Probably a no-go. An email that includes an attachment of their whitepaper? Not if you want to have good deliverability. Therefore, it’s key to lay out exactly what’s possible with email—and make it clear that ema…

The 8 Most Important Skills for Content Promotion (and How to Learn Them)

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The bar has been raised.

Creating great content isn’t enough anymore if you want your content marketing to be successful.

Today, you need to not only create that content but also promote it.


Many marketers have started to wake up to this fact, which is a good thing.

However, just because they recognize that promotion is important doesn’t mean they know how to do it effectively.

In my experience, only a small percentage of marketers possess the skills that make them effective promoters as well.

The big problem is that if you don’t have these skills, you’ll struggle to learn how to promote effectively.

The reason for this is that there isn’t much help out there.

When it comes to creating great content, you can study the content …

Top 5 Facebook Marketing Mistakes You Need To Avoid

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Top 5 Facebook Marketing Mistakes You Need To Avoid

Facebook had 1.55 billion monthly active users, as of the third quarter of 2015!

Inspired by the numbers?

We all are; the opportunities are endless in terms of improving brand visibility. But the secret lies in doing it right. Most digital marketers simply post as many updates as possible in an attempt to get as many ‘Shares’ and ‘Likes’ they can.

But wait! Gone are the days when the number of followers (‘Shares’ and ‘Likes’) directly influences an increase in profit for your business.

No doubt Facebook is a great place for many marketers to promote their business, but you should know exactly how to use this…

Steve Harvey on Success

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harvey-squareMy friend Ruthe sent me this video and I found it powerful and should help you.

Feel free to share this with others as there is so much truth to it in regards to being an entrepreneur.

What it Takes to Succeed

I can tell you, after MANY failed business ventures and failing in different network marketing companies, the key to GETTING to success is by being persistent through your failures. Steve talks about how your parachute won’t open right away and it is true.

Daily I see people posting on social media how their strategy or thing they studied isn’t working vs. trying to figure it out.

Don’t be so willing to give away your power. Like I said in this post here, Figure it Out.

What I Consider Success

To me, success means growth and contributi…

How to Build a Rockin’ Facebook Ads Audience in 5 Quick and Easy Steps

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Any Facebook Ad is likely to flop unless you put it front of an audience of people who actually want what you are offering them. Creating a Facebook Ads audience of those people can be a daunting task, though. Got 5 minutes? That’s all you need, because I am going to show you how to […]

The post How to Build a Rockin’ Facebook Ads Audience in 5 Quick and Easy Steps appeared first on Kim Garst Boom Social – Social Selling Strategies That Actually Work
Terry Williamson