Case study: Social media success in regulated industries

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social media success in regulated industries

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital marketing, this is the comment that arises almost every time: “But Mark, you don’t understand. We’re regulated.”

And here is my response that I bring to you today. “The time to hide behind this excuse is over. Figure. It. Out!”

Harsh? Insensitive? I don’t think so. The companies who re-organize and adjust for today’s market realities and customer needs will win. This is what must happen and in a few cases, this is what IS happening. Let’s look at an example.

Social media and regulated industries: A love story

My friend Jeremy Floyd is one of the b…

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