Category Archives: Authority

8 things I’d do if I was starting out in PR today

I can’t think of a more exciting time to be starting out in the public relations industry than right now. Heaps of change thanks to the ever-evolving new communications landscape spells plenty of opportunity for today’s young PR turks. But as is always the case, the best opportunities generally will go to ‘cream of the crop’ […]

The post 8 things I’d do if I was starting out in PR today appeared first on PR Warrior.

How To Build a Brand and Position Yourself as an Authority Figure

Do you know what the one missing ingredient is for taking your business to the next level? It’s building your personal brand. Your personal brand is what makes you an authority in the eyes of your audience.

One thing that makes a huge impact on your personal brand is having a book to your credit. That’s because people naturally assume that if you’ve written a book on a subject, you must know a lot about it. You’re instantly perceived as an expert. I have written two books on the subject of blogging and internet marketing. You can find it at Amazon or most major bookstores.


Make Money Online: Roadmap of a Dot Com Mogul
Blogging Secrets: An Uncommon Guide to Generating Six Figures on the Internet, Escaping the 9-5 and Living the Dot Com Lifestyle

Most marketers plan to write a book at some point because they know how valuable it can be as a marketing tool. But when they sit down to map it out, or figure out what to write about, they lose their way. They have no game plan for writing their book.

However, a book is the ultimate positioning tool. I’m not saying you need a published book to succeed as an affiliate marketer. What I am saying, is that you need to use positioning tools all throughout your marketing, and you must brand YOU.

Building Your Brand And Positioning Yourself As An Authority Figure


How to brand you is exactly what we’ll be discussing in tomorrow’s webinar with Raymond Aaron, the New York Times Top 10 Bestselling Author and creator of the 10-10-10 Branding Technique.

Raymond Aaron is one of the world’s most respected authorities on investing, marketing, branding and business building. His students have used his strategies to make millions. Raymond is going to tell you everything you need to know to turn your goal of writing a book into a plan for publication.

The training session will be held tomorrow (December 3) at 9pm EST (6pm PST).

Our webinar room holds only 1000 people, and I know it will be be full. Go register now to reserve your seat. I’ll see you at the webinar.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Online Reviews: How to Respond to Fraudulent Reviews


Do people review your business online? Ever receive negative or fraudulent reviews? To discover what to do when you receive a review that’s not what you were expecting, I interview Dan Lemin. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

This post Online Reviews: How to Respond to Fraudulent Reviews first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

Build Online Authority: How To Get On Someone’s Radar

First ask yourself why this is important. Why would you want to build online authority in the first place?

Build Online AuthorityBuild Online Authority: How To Get On Someone’s RadarLearn more at:

Posted by Tom Leonard on Friday, May 15, 2015


Recognition in your industry is a key to success. It builds your authority. But it is important to choose the right people to seek out. Look for authorities in your business. And then put some thought into how to get on their radar.

Build Online Authority

Always aim high. Think of it as when you are picking a tennis partner.

So once you know who you want to approach, how do you do it to build online authority?

  1. Social media is perfect. You are already a Ninja. Start engaging with them by commenting, sharing, liking, retweeting, etc. You know this. But start doing it with a purpose.
  2. Be smart. Show that you read what they put out. Show that you are someone they should be interested in engaging with.
  3. Send email giving them recognition and feedback. Book authors are particularly interested in hearing from fans.
  4. Share their content. This is a good reason to continually build your online audience. You have somewhere to spread their content.
  5. Be consistent. What if you did 5 valuable contacts a day, think of where that would lead over time?
  6. Be patient. Don’t expect one message to put you in their good graces. But over time you will start to get on their radar.
  7. Come from different platforms. Use various social media platforms so you start showing up all over the place. That works.

The absolute best way to get someone’s attention and build online authority?

Create a video testimonial and start sending it around. That is the most powerful way to show that you are a real person, that you have something to say. And that you have been listening.

Are you interested in more information on how to build your online authority and much more to develop your online business? Click here to check out the program that works for me:

Authority Online – How to Establish You Own

authority onlineEstablishing your authority online is a key strategy to building your business. But where do you start?

Authority Online

If you are a network marketer – or want to become one – you already know who the online authorities are in the space. You have checked out Ray Higdon’s blog, viewed what Mark Heinz has to say, and always check Darren Hardy’s Facebook page. They have established authority online.

But how do you do the same?

First, you want to be realistic. Do you think any of these insanely successful people started out with authority online? Of course not. They built it over time, just like you will. But because these individuals have already paved the way you can learn from their success.

What are the 7 steps to start building your authority online?

  1. Start by branding your name. No matter what business or businesses you promote you want to establish yourself as the authority. This gives you the most flexibility.
  2. Pick one or two marketing platforms and own them. That’s right, don’t get distracted by all of the shiny objects. If you are a Facebook whiz, that is a great start. If you have thousands of Twitter followers, head that direction. And if your YouTube videos are already taking off you know what works. Start with a couple of areas and become the recognized expert. You can branch out later.
  3. Do what the experts are already doing. The direct marketing industry is based on always checking out what the competition is doing. Then duplicated it. Not so closely that it looks like the only skill you have mastered is copy and paste. But when you see a successful person doing something repeatedly, it probably works.
  4. Get your face out there. With video marketing it is no problem. But if you are a blogger make sure your photo is everywhere. You want people to identify with you, your face. Don’t be shy about it.
  5. Network as hard as you can. Build a connection with the experts with authority online. Social media makes this incredibly easy. Comment on Facebook, follow and mention on Twitter, and subscribe and comment on YouTube.
  6. Be credible. You can’t be an authority online unless you have built credibility. Know what you are talking about. Learn, research, and read everything you can. That way your content will ring true.
  7. Be a real person. Don’t use any more automation in social media than absolutely necessary. And if someone else is posting content for you, make sure it is something that you would be saying personally.

And take your time. No one becomes and authority online overnight. Consistency and perseverance are the keys to success.

For more information on how to become an authority online, click here to check out our latest training program.

Good luck and have fun getting noticed.