Category Archives: Content

A Practical Approach to Using Powerful Cornerstone Content on Your Site

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build your website's content marketing cornerstone

We’ve been talking about cornerstone content a lot lately.

Not sure what cornerstone content is? Here’s a quick explanation:

Website owners use cornerstone content to answer the fundamental questions their newest prospects have. Cornerstone pages are informative, instructive, and they help your prospects understand the foundational information needed to interact with your business.

Cornerstone content pages answer those cocktail party questions. You know the ones I mean, right?

They’re those questions you get asked at a cocktail party right after you tell someone what you do:

How does [your business] apply to me?
Why did you get into [your business]? What motivates you?
How can I get sta…

7 Visual Content Ideas that Get Shared Like Crazy!

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I think a lot of people struggle with content and yet it’s such an easy way to drive more engagement on your Fan Page, Twitter or wherever you are. These 7 visual content ideas that get shared like crazy have worked really well for me and they could work well for you too! 7 Visual […]

The post 7 Visual Content Ideas that Get Shared Like Crazy! appeared first on Kim Garst Boom Social – Social Selling Strategies That Actually Work
Kim Garst

Top 10 Most Popular Snippets of 2015

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As you reflect on 2015, ask yourself: what can I do to improve my email development workflow in the new year? In order to keep up with the rapidly changing demands of email design, it’s increasingly important to make your workflow as efficient as possible.

One of our favorite ways to optimize workflows is through snippets. With the help of snippets, you can build emails more easily—and more quickly—than ever before.

Not sure where to get started with snippets? Don’t worry—thanks to email geeks everywhere, we already have dozens of useful snippets in the Litmus Community.

Here’s a roundup of the most popular snippets of the year! Feel free to add them to your snippet library, or import them directly into Builder for the fastest way to build amazing email campaigns.

1. Remove Blue Links on Apple Devices

It’s not uncommon to find phone numbers, addresses, dates, and—sometimes seemingly random—words, like “tonight,” styled blue and under…

7 Ways to Find Better Content Ideas

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The simplest things are often the most difficult.

How hard should it be to come up with a single content idea?

Considering it’s a few words, you’d think it would only take a few seconds.

You and I both know that there’s a lot more that goes into a good content idea than the first few words that come to mind.

As content marketing becomes more popular and properly utilized, marketers will be producing more and more content.

Currently, 91% of B2B marketers have started using content marketing. In addition, 77% of marketers plan to increase their content production over the next year.

A single good idea every now and again is not enough…you need several.

And if you’re working efficiently (in batches), you should be coming up with at least 50 at a time, but then writing about only the best ones.

When you sta…

Free Audio with a Word of Encouragement

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word of encouragement

word of encouragementToday I share a free audio with a word of encouragement for you, hope it helps!

There are times in the life of the Network Marketer or entrepreneur that can be frustrating, let this quick word of encouragement help you and others out.

Daily Motivational Quotes

Definiteness of purpose is the starting point of all achievement. –W. Clement Stone

We become what we think about. –Earl Nightingale

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade wind…

Google+ Changes: What Marketers Need to Know

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Have you heard about the changes to Google+? Want to know how the redesign affects you? To help marketers understand what to expect, we recently explored the new Google+ and asked notable experts to weigh in with their thoughts on the new design. In this article you’ll discover what‘s changed with Google+. Why Marketers Should Care About Google+ […]

This post Google+ Changes: What Marketers Need to Know first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

9 Awesome Tools for Content Authors and Bloggers

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Content marketing isn’t easy.

10 awesome tools for content authors and bloggersIt requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process?

Congratulations — you’re in luck! From idea generation to improving the quality of your prose, these 9 tools will help you up your game and become a writing ninja.

5 Content Idea Tools

Lack inspiration? It’s not uncommon to find yourself racking your brain for killer content ideas…

Soulheartist Brings Artists, Fans Together, Raise Funds for Charities

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Australia-based Soulheartist has tapped California filmmakers Wong Fu Productions to help launch its new global live entertainment web platform.

From December 10 until December 14, fans of the zany filmmaking group can log onto to make a donation to Wildlife Conservation Network USA and World Vision Australia, two charities selected by Wong Fu. For each donation, fans choose one of four wishes that they would like to see Wong Fu grant, with 100% of donations going directly back to the relevant charity. The four wishes are:

Wong Fu Productions sponsors a World Vision child
Wong Fu Productions supports one of the Wildlife Conservation Network Wildlife Programs.
Wong Fu Productions creates a promotional video for World Vision Australia in keeping with their “nice guy” ethos
Wong Fu Productions creates a promotional video for Wildlife Conservation Network in keeping with their ‘awkward animals’ vision

Wong Fu Productions has ga…

Free Webinar: Make Your Content Adaptive with Marketing Automation

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How to tailor your customer's content experience

The right content for the right person at the right time.

That’s the goal of adaptive content.

The benefit to your audience is a more tailored, valuable experience. The benefit to you is a deeper, more meaningful relationship with your audience.

A smart adaptive content strategy can turn audience members into customers, and it can turn customers into repeat customers.

Next week, in our latest free Rainmaker Platform webinar, Brian Clark is going to explain what you need to know to plan a smart adaptive content strategy, and I’m going to show you how to use marketing automation to execute it.

The live event takes place on Thursday, December 17, 2015, starting at 3:30 p.m. Eastern Time.


10 Tips to Make Content Marketing Work for Small Budgets

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It’s so easy. Just create amazing content consistently, and you’ll be rolling in traffic.

I’m just kidding.

Even if you know what you’re doing, content marketing takes a lot of work.

But it can pay off in a big way.

For example, Kraft’s ROI from content marketing is 4 times better than any other form of advertising.

Look around online, and you’ll quickly discover that they are not alone.

You don’t even have to go further than here.

I’ve used content marketing to grow KISSmetrics, Crazy Egg, and now Quick Sprout to well over 7-figure (annually) businesses.

I typically get around 100 comments on posts and over 1,000 social shares within days on just Twitter and Facebook alone:

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