Category Archives: Email Marketing

I’m Dreaming of a Whitelist this Christmas

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It’s the most chaotic time of the year, and not just in malls and kitchens. Email marketers have spent months ramping up for the holiday season, and the flood gates have yet to open. It’s the time of year that un-engaged subscribers open emails, and one-time buyers triple their orders. It’s your chance, as the sender, to turn holiday shoppers into regular customers.

But how will you do that if your message never makes it to the inbox? Marketers worldwide are vying for the inbox now more than any other time in the year. Right, right, you’re a good sender. But you’re in a sea of good senders—and countless spammers—and mailbox providers are buckling down to filter up. We know providers are strict on what they allow through the gateway, let alone how much. With the influx of holiday mail, those standards and thresholds get even tighter, making it more likely for senders to get lost in the crowd. Return Path can help you stand out.

Return …

Hillary vs. Bernie: Applying Email Marketing Measurement to Track a Political Race’s Shifting Momentum

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Bernie Sanders was winning. Heading into the first Democratic presidential debate, Sanders’ email messages were reaching more users than Hillary Clinton’s and his program was performing significantly better. In the week before the event, nearly 95 percent of his email reached the inbox, almost 19 percent was read, and less than 13 percent was ignored (deleted without being read).

The Clinton campaign clearly lagged. Less than 16 percent of its email messages were being read and 10 percent were going straight to spam. On the positive side less than 12 percent of the campaign’s email was being ignored, but the program needed a boost to catch up to Sanders’ engagement, and the televised debate provided a timely opportunity to reach a national audience and energize subscribers.

“She won”
Clinton emailed her subscribers that night, “Turn on Your TV,” and 20 percent read the message. The next day 19 percent read the mess…

The Top 10 Community Discussions of 2015

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It’s been a big year for the email design community. Along with the usual updates to email clients and new techniques, there was a huge influx of people joining in the email design conversation over in the Litmus Community.

Community members discussed everything from favorite Black Friday campaigns to staying productive even when you don’t feel like it. More importantly, they brought up a number of interesting discussions surrounding not only design techniques, but also the state of the industry and life as an email geek.

As 2015 draws to a close, here are my picks for the top 10 most compelling discussions in the Litmus Community—the ones that pushed the design envelope, shed light on our industry, and brought us all closer together as people grappling with the complexities of modern email marketing.

1. Hamburger in Email

Jerry Martinez kicked off the year with a now classic discussion sharing his method for creating a hamburger menu in an email campai…

Top 10 Most Tested Email Clients in 2015

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With each passing year, the number of applications and devices that people use to check their email grows. As a result, an email marketer’s job gets a bit more complicated with each passing year, as the areas in which to focus testing efforts reach a tipping point, preventing many email marketers from identifying the most efficient way to test.

Which email clients are most popular with my subscribers? Which have the most rendering quirks? Which take the most time to troubleshoot?

Many email marketers face these challenges every day, however the isolated nature of an email marketer’s position within their organization often times has them facing them alone.

It’s only when we view data collectively that we’re able to see patterns emerge, and as a result, can define a more accurate blueprint for testing and measuring our email campaigns.

Where are other email marketers and designers focusing their testing efforts? We analyzed over 360 million Litmus…

How to Use Social Media Content in Your Emails

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Having trouble coming up with content for your email messages? Worried “we’ve got a new blog post” is not enough content to make for an interesting email? Fret not, marketers. Here’s nine ways to add social media content to your emails.

1) Embed social media feeds into email messages.

This may be beyond your ken if you’re a solopreneur, but you should know it exists. I suspect what’s cutting edge now will be far more accessible this time next year. And besides, this is just plain cool.

You can embed social media feeds in your emails.

That could mean tweets with a specific hashtag, posts to your Facebook page, or photos from your Instagram feed. For an example, here’s a section of a Litmus email showing a live feed of tweets with the hashtag #TEDC15:



6 Types of Subject Lines That Will Improve Your Open Rates

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Your email could contain the secrets of the universe – but if your subject line stinks, no one is going to read it. While there is no magic formula to create the perfect subject line, there are a few tried-and-true tactics that consistently get awesome results. Try one of these subject line types on your next email and watch your open rates soar.

Short and sweet

Did you know that subject lines with 30 characters or less have an above-average open rate? It makes sense considering that 40 percent of emails these days are opened on mobile first, where you can only fit between 4-7 words (and even less if you’re opening emails on an Apple Watch).

Take advantage of all those short attention spans out there by keeping the most important information at the very beginning of your subject line. Keep it short, simple and to the point, like in the examples below.

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Email Marketing Strategy

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Your Email Marketing Strategy Outlineemail marketing strategy image

If your goal is to become a highly successful internet marketer you’re going to have to embrace email marketing. It’s without question the single most lucrative way to make consistent money online. In fact, the most successful internet marketers make more money from their email list than any other source. Including me.

Even if you’re new to internet marketing it’s best to get started immediately, even before you think you’re ready, rather than putting it off until you get a solid footing in your niche. Why? Because building your email list from day one will shorten your learning curve and accelerate your income generation online.

Are You Too Busy For Email Mark…

13 Tantalizing Incentives that Will Build Your Email List

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irresistible gifts to encourage visitors to join your list

Need a quick way to entice someone to join your email list or register for your website? Give away something for free.

By giving away something site visitors can download or access instantly, you can break through your readers’ hesitations about handing over their email addresses. And you earn their trust by giving them something useful immediately .

Some call it a “bribe,” some call it an “incentive,” and some call it a “freebie.” Whatever you call it, this technique can bring in big results as a list-building strategy.

But finding the right incentive for your audience — something that really makes people stand up and take notice — can be tricky.

Whether they’re opting in to an email list or regist…

Quick Tips Video: How to Use Webinars to Grow Your Email List

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Webinars have become a must-have marketing tactic for many business owners over the years. And it’s obvious why: they’re great for raising brand awareness and educating your audience in an interactive way.

But did you know that webinars can also help you grow your email list?

If  not, you’ll definitely want to check out the latest Quick Tips episode to see how you can get started:

Missed something in the video? Here’s the transcript:

Olivia (O): Hi, I’m Olivia.

Monica (M): And I’m Monica. Welcome to this week’s episode of AWeber Quick Tips.

O: If you have a product to show off or a service to promote, webinars are an effective way to get your audience engaged while building up your email list.

M: People love webinars because they make it easy to learn about your product and its benefits or the ease of your service through slides and screen sharing.

O: Webinars are also pretty timely &#82…