Category Archives: Instagram

How to Create Instagram Ads Using Facebook Ads Manager

As seen on: http://www.socialmediaexaminer.com/how-to-create-instagram-ads-using-facebook-ads-manager/

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Want to run Instagram ads? Would you rather use Facebook Ads Manager instead of Power Editor? Now that Instagram ads are available to most advertisers through the Facebook Ads Manager, they’re easier than ever to create. In this post I’ll share how to create an Instagram ad in Facebook Ads Manager, step–by–step. Already Using Business Manager? […]

This post How to Create Instagram Ads Using Facebook Ads Manager first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

How to Get Started with Instagram Marketing

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Instagram is a powerful tool for establishing a visual brand identity.

How to Get Started With Instagram MarketingIt enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started.

Create a stunning Instagram profile and story

Instagram profiles are minimal. They are limited to 150 characters and are not indexed by search engines. Your story is really told via the use of photos, so make sure you use high-resolution images to grab attention …

How to Advertise on Instagram: A Complete Instagram Ads Guide

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Are you wondering how to start advertising on Instagram? Looking for a step-by-step Instagram guide? Businesses of all sizes now have the ability to create Instagram ads to reach targeted audiences. In this post you’ll discover how to set up an Instagram ad from start to finish using Facebook Business Manager and Power Editor. For […]

This post How to Advertise on Instagram: A Complete Instagram Ads Guide first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

How to Get Started with Instagram Marketing

Instagram is a powerful tool for establishing a visual brand identity.

How to Get Started With Instagram MarketingIt enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started.

Create a stunning Instagram profile and story

Instagram profiles are minimal. They are limited to 150 characters and are not indexed by search engines. Your story is really told via the use of photos, so make sure you use high-resolution images to grab attention and create engagement. Whether they feature your customers, products, or personality, they need to deliver a clear cohesive message that will resonate with your target audience.

Decide on a visual theme to represent your brand
Use your products to tell a story that will interest your audience
Ensure that your photos provide value to your followers

Here are the latest Instagram profile image dimensions:

Instagram profile image dimensions

Find your audience by researching and listening

Hashtags are the lifeblood of the Instagram community. Hopefully you’re already aware of the hashtags your customers are using. It’s vital to tap into that power to learn how your audience is talking about your products and industry, as well as how your competitors are leveraging the platform for success.

You can search relevant hashtags and follow users who are already engaging with your brand and products, have a large following, and are engaging regularly. Other ways to find followers include using “Find Friends > Suggested Users” and employing Instagram’s messaging system, Instagram Direct.

Make sure you have 5-10 images in your Instagram stream before you begin following people.

Engage and add value to your community

A Forrester study dubbed Instagram the “king of social engagement” and found that the platform blows others away in this area. Their findings indicated that top brands’ Instagram posts generated a per-follower engagement rate of 4.21%. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.

Forrester Instagram engagement rate

Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box. Use it to:

Enable your audience to send customer service questions and product inquiries and receive a visual response from you
Send customers “thank you” pictures when they make purchases
Send coupons, press releases, surveys, etc. to your top followers

Be sure to respect your users’ privacy and use these tactics in moderation so you don’t come across as a spammer.

Create your content

To successfully engage on Instagram, you need to contribute.

Use high-resolution images and a third-party editing app to enhance your images before you upload them to Instagram
Use a mix of Instagram filters. No filter — i.e. “Normal” — is the most popular filter on Instagram, but “Mayfair” elicits the most interactions.
The most engagement comes from photos that feature the product in only 2/3 of the picture

Make sure you don’t update too often with redundant pictures. Your goal should be 2-3 new photos per week. You can increase your cadence as you grow your followers.

Tips for raising the profile of your product photos:

Share your customers’ photos
Make it easy to purchase your products by including a link to the product page
Mobile coupon usage continues to climb as the world becomes more digital, so it’s important to provide offers and discounts along with a picture of your product and a reason that people should buy it.

Instagram videos

Instagram videos are very popular with brands because they enable more creative storytelling and can generate exponentially more inbound links than written posts. They can be 3-15 seconds long and edited with built-in tools that enable you to apply unique filters. You can also choose your own thumbnail image.

Engage like crazy

Create off-page engagement by liking and commenting on popular photos. @mention both the creator and other commenters.

Engage people on your page by:

Adding questions in your captions that encourage comments
Replying to all comments and @mentioning the commenter in your photo
Running hashtag campaigns through your followers and featuring them in your photos

When to post on Instagram

Posts on Sunday, Monday, and Thursday create the most engagement. Make sure to use a mix of:

Brand-specific hashtags
Industry-specific hashtags
Trending hashtags, e.g. #throwbackthursday
Use Populagram to find popular hashtags, filters, and people
Use Websta to find the best hashtags for your posts and more

Leverage your other social networks

One of the best features of Instagram is that it is connected to Facebook, which makes it easy to share content across all of your social media platforms. If your focus on Instagram is product photos, you can embed your stream on your website for maximum exposure.

Reward your Instagram followers

Turn your engagement into brand loyalty by rewarding your most active followers and brand ambassadors.

Post “first looks” and “previews” of new products and upcoming events
Offer coupons and contests to incentivize engagement and brand promotion

How to Get Started with Instagram Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Follow her on Twitter at @pamdyer.

6 Holiday Instagram Marketing Tips for Businesses

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Is your business on Instagram? Looking for ways to stand out this holiday season? There are simple tactics you can use to grab attention and increase engagement with holiday shoppers on Instagram. In this article you’ll find six tips to boost your Instagram marketing for the holidays. #1: Ask Followers to Choose Their Favorite It’s […]

This post 6 Holiday Instagram Marketing Tips for Businesses first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

How to Retarget With Instagram Ads

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Are you retargeting people with Facebook ads? Want to know how to retarget Instagram users? Serving relevant Instagram ads to people who’ve visited your website helps increase sales and conversions. In this article you’ll discover how to retarget your website visitors using Instagram ads. #1: Install the Facebook Pixel on Your Website Before you can […]

This post How to Retarget With Instagram Ads first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

5 Tips for Selling Products on Instagram

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Are you wondering how to sell your products on Instagram? Want some tips to get started? To make the most of interactions with customers on Instagram, your images and descriptions need to stand out and purchasing needs to be as easy as possible. In this article you’ll discover five tips for selling your products on […]

This post 5 Tips for Selling Products on Instagram first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

How Images Make Content More Shareable on Facebook, Instagram & Twitter [Infographic]

It’s no secret that visual content is dominating the social web right now. Facebook’s News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text — making visual content highly shareable and engaging.

Posting compelling visual content is one of the most important things you can do to improve your social media strategy.One study found that Facebook posts with photos saw the most engagement over any other type of post, accounting for a whopping 87% of total interactions. Another found that tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets than tweets without images.

To help marketers understand more about how images make content more shareable, StoryBox created the infographic below. Check it out to learn tips and examples of how other brands are leveraging visual content on Facebook, Instagram, and Twitter.

free visual content crash course

Things to Post on Instagram

things to post on Instagram

Need things to post on Instagram? Who isn’t on Instagram these days? It seems like everyone is joining the trend. And why not?

How often should you post? Experts say 3 to 5 times a day is a good rhythm. That keeps things engaging.

But then you run out of things to say, so what are the things to post on Instagram?

Here are some ideas:

Things to Post on Instagram

  • What are you doing right now? Are you in line at the store? Are you taking the kids to the beach? Are you getting the dog groomed? All of those can make for some great photos.
  • Drive by billboards and quotes. We all see them. At the bank. At church. Clever bus boards. Keep your eye open for the ones to share.
  • Photos. Check the photos on your phone. Do you have a few that people might like to see? I bet you already have a lot to choose from.
  • Lifestyle photos. Take photos that show your lifestyle. Not everyone is going to be featured in the Rich and Famous. But everyone leads a more interesting life than they think.
  • Behind the scenes photos. How about you at your computer? What about when you are cooking? Giving the dog a bath? People like to see these images and can be one of the great things to post on Instagram.
  • Selfies. Of course we all take selfies. And to be honest a lot of them probably should not see the light of day. But there are going to be some classics. Use them.
  • Highlight your location. Just like we lead interesting lives, we live in interesting places. Every place has it’s charm. If you get to the beach because it is close, that is always interesting. And if you live in the snow, take advantage of that. If you live where tourists come to visit then you have Instagram gold.
  • Quotes. This is one of the most popular things to post on Instagram. Check out the Instaquote app. That is the perfect way to turn your favorite quotes into an amazing image. And use the various features for making it the right font and color to get someone’s attention.
  • Motivational wake up calls. If you are in network marketing there is a good chance that you listen to occasional motivational calls. While you can’t capture the audio, you can take a quick snapshot of you listening.
  • Share tips. You like getting tips. Who doesn’t? So share them with others on Instagram.
  • Affiliate product screen shots. Do you promote affiliate products online? Why not take an interesting screen shot?
  • Network marketing products. And the same with any network marketing products that you promote. Don’t concentrate on product names, but show the benefits of the product or service in action.

Are these good tips on things to post on Instagram? Remember to mix it up, keep it interesting. Make your photo feed look like you do more than just sell things. Don’t be spammy. Drip out your content. You know what I mean.

And always, always give value. Before you hit that SHARE button ask yourself is this something that you would like to see?

For a great course on all things about Instagram, check out this training: http://bit.ly/1lwnp9k.

It has helped me out a lot in finding things to post on Instagram. And I know it can help you out too.

Have fun with Instagram!