Category Archives: Motivation

Want to Solve Problems? Take a Dose of Clarity

As seen on: http://blog.returnpath.com/want-to-solve-problems-take-a-dose-of-clarity/

The key differentiator between a great email program and an eek-is-that-a-program lies in the commitment to clarity. What’s clarity? As with most words, there are many meanings and interpretations but my favorite definition is this: freedom from indistinctness or ambiguity.

This is vital for your email program in that if there is any indistinctness or ambiguity, you’re essentially throwing darts in the dark, and rather than hitting the bull’s eye on your ROI, you’ll hit the poor intern.

So how does one achieve clarity? The first step is to have awareness, which means you've identified any the issues that exist within your email program. Once you understand that there are problems, you can move toward clarity, where you not only ask what’s happening, but why and how, in order to solve your problems.

Some of these why questions include: Why are my emails being marked as spam? Why am I losing out to competitors? How can I better e…

Marketing communications today is a ‘game of inches’

As seen on: http://www.prwarrior.com/2015/12/07/marketing-is-a-game-of-inches/

I love this scene from the American football film Any Given Sunday, in which Al Pacino‘s character – a wily American football coach – revs up his team at half-time. Throughout the speech, Pacino’s Tony D’Amato constantly refers to the need for his players to grind out the game “inch-by-inch”. It’s a “game of inches” he […]

The post Marketing communications today is a ‘game of inches’ appeared first on PR Warrior.

Your Life Blueprint

How To Map Out Your Ideal Life16580490932_fb630c6d79

Why is it that we do what we do every single day?

I mean, what’s the end game? What is it we are ultimately trying to achieve?

It’s more than just getting up every day, making a living, paying bills, having relationships, maybe getting married and having kids, and being a good person. There’s more isn’t there? Much, much more.

What I’m talking about is your legacy. About making an impact in the world that positively affects others lives. You see, I don’t believe that a legacy should be something that is necessarily singular. Your legacy should be created to have a massive impact on more than just one person. How do you have a massive impact on the lives of other people? You help them.

But truly helping others and cementing your legacy takes time and money. Alot of both; and I can show you how to get both…

Please answer these questions to yourself honestly:

Are you living your life by default?
Are you ‘stuck’ in a low-paying job you hate?
Do you have little or no free time?
If you have free time do you really have the money to do what you want on your free time? (i.e eating at nice restaurants, travel, hobbies, etc).

How would you like to take complete control of your income, your free time, and your legacy?

Believe me when I tell you that, whether you’re 68 years old or only 16, you can create the kind of lifestyle that you desire. You just have to know how to map it out and create it. I know because I’ve done it myself. It’s what I’ve done now for the last 8 years.

Finding Your Muse:

If you’ve read the brilliant book The 4-Hour Workweek by Tim Ferris you’ll recall how he challenged his readers to find their own muse. (BTW – if you haven’t read it please do so immediately because it will completely change your perspective about what’s possible for you).

Your “muse” is a low-maintenance business that you create that will generate significant income. Such a muse is your leverage to finance your ideal lifestyle and allow you to create your legacy.  

A perfect muse is internet marketing. Not only is it inexpensive to start but there are no barriers to entry and you can start earning passive income very quickly just by using your own areas of expertise. Once you create your muse you can start building an online business quickly to finance your ideal lifestyle.

So What’s Your Ideal Lifestyle?blueprintlife

The image to your right is the formula that can change your life forever. It’s as simple as it looks and please trust me: anyone can do it including YOU. 

If you’re dissatisfied with the way your life is heading YOU NEED THIS and you need it RIGHT NOW.

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I want you to stop what you’re doing and watch this 30 minute video right now on how you can use internet marketing and this blueprint formula to boost your income, increase your freedom, and allow you to start thinking about your own legacy:  Click Here For The FREE Video Now

**You’ll need to enter your email address on the landing page this links to before you’re sent to the video page. It will include some .pdf summaries that you can read later but it’s really the 30 minute video by Eben Pagan I want you to watch.

Trust me… you’re going to love it and it’s really going to get your creative wheels turning!

Oct. 23rd Update:  Video #3 is live now too and you’ll be able to access it after you watch the first two on the same page.

Tell me what you think by commenting below.

Photo Credit: Fæ via Compfight cc

The post Your Life Blueprint appeared first on High Paying Affiliate Programs.

Daily Discipline And The OCD Loop

“Respect your efforts, respect yourself. Self-respect leads to self-discipline. When you have both firmly under your belt, that’s real power.” – Clint Eastwood

Daily Discipline Improves Your Rate Of Successeyeball image

The internet is a wonderful place. Almost too wonderful. It’s easy to lose yourself, and all sense of time, surfing from one page to the next. Like most people you probably start each day by checking your email messages or hopping on your smartphone to see what’s going on.

Afterwards, you’ll likely leave your email application open as you check your affiliate stats and sales. Next, you browse the news sites to see what’s new in the world before you get down to the real work for the day. Right?

After finding several interesting articles to read you’re distracted by headlines leading to other interesting articles on more sites. Then its on to Facebook and Twitter to find out what your friends are up to. Next, you probably check back to see if any new messages have come through. Maybe one email reminds you of an important task you forgot to do yesterday so you immediately get to finishing that.

Before you know it, it’s lunch time and you have almost nothing to show for it. Hours gone and lost forever. Sound familiar? Sure it does, we all do it.

The OCD Loop

Unless stopped forcefully, this behavior will become habitual and you’ll continue to waste time on auto-pilot without even realizing it. This ritual is something that internet marketing legend John Reese calls “the OCD loop“. It’s all a big time-suck.

Consider this fact:  Every single time you get distracted it costs you money.

Stop.  Read that again.

You need to wake up to this fact:  more internet surfing = less incomeocd loop image

So how do we kill this beast called the OCD loop?

The key to avoiding the OCD loop is self awareness; and a plan. Before you finish work each day or night you should write out a simple plan and schedule to follow for the next day. List your daily tasks and rank them in order of importance.

Complete your three most important tasks the next morning before checking email, news, social media, and everything else. If the tasks are time-consuming then break them down even further into individual steps.

Set a goal of how long each task or step should take to complete and hold yourself to it. Set an alarm if you need to so you know you’re on schedule. Don’t allow anything to distract you from your plan. Once you complete the three most important tasks for each day then you can check your email and do all of the other internet business. But schedule a start and end time for that stuff too to make sure you don’t fall back into your old bad habits.

what you’re doing, be honest with yourself, recognize your limitations and weaknesses, and continue to dial in your daily discipline until you’re getting stuff done and following your plan every single day.

That’s how wealth is made in affiliate marketing.

Need more ideas? Here is an excellent video by Jeff Walker on how he kills the OCD Loop beast:

The Myth Of Multitasking

Time and time again the belief that multitasking works is discredited. Do you really think you’re good at doing several things at once? Trust me, you’re not!

Listening to music while you read a book? Driving while talking on the phone? Worse yet – texting while driving? You may think you’re doing both task well but you’re not.

Neuroscience research has proven that our brain doesn’t really do tasks simultaneously even though we think it does. What’s really happening is that that our brain just switches tasks quickly from one thing to another without us even consciously knowing. For example, when you’re driving and then reach for your phone to text message there is a concise stop/start process that goes on in your brain.

That microprocess of stopping and starting again as we switch (unconsciously) from one task to another actually kills our productivity. Rather than saving us time, it costs us time. It leads to more fatigue, makes us less efficient, and often opens us up to more mistakes.

These are complex, technological-driven times and we’re distracted by many more things than our ancestors ever dreamed of. But allow your brain to do what is was designed to do in the first place: performing one task flawlessly to its completion before instructing it to perform the next task.

Simplify your life. Explode your productivity and income!

If it worked for me; it will work for you too.

 

Photo Credit: BramstonePhotography via Compfight cc

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Millennials and mainstream trends – What’s yoga got to do with it?

Generational influence is powerful. Take millennials and yoga, for example. Not only have millennials made practicing yoga mainstream, they’ve created a new retail category dubbed “athleisure,”as yoga pants are an everyday staple to the millennial wardrobe.  Further, news articles about yoga being taught to elite soldiers, prison inmates and toddlers underscores yoga’s growth across demographics and generations. This all hit close to home for me when my good friend (who’s not a millennial) recently left corporate America to become a yoga instructor.

If these aren’t signs of a trend going mainstream, what are?

It’s human nature that activities and preferences that once seemed exotic become commonplace as they cross generational boundaries. It’s something we’re starting to see in the travel industry.

Thanks to the widely touted BCG study we all know that millennials are poised to become the most important cohort for business travel. And, travel companies have certainly taken notice when it comes to guest experience. Hotel companies such as Marriott, Starwood and Hyatt have made community space within their lifestyle hotels a priority; while the airlines have launched initiatives catering to millennials. For example, KLM’s Meet and Seat program enables passengers to connect in-flight with LinkedIn contacts. And, a number of travel companies have boosted their customer service capability to respond to traveler issues via Twitter and Facebook.

But investments to woo millennials go beyond the guest experience; on the marketing front, Millennials’ needs and preferences have also driven significant changes. More importantly those millennial preferences have begun to bleed into the expectations of other demographic groups. For the travel industry, this shift has important implications for how to market to all travelers. We can break them down into three areas:

Mobile: We get it: Mobile is huge and can’t be ignored. But beyond just using mobile to research travel, we’re seeing a rapid increase in actual travel bookings through the channel—by 2018 we expect there to be 66.2B US travelers that are booking travel via a mobile device. This trend started with the hyper-connected millennials, but now is a behavior seen across all ages.

Smartphones and tablets are used by both business and leisure travelers throughout the travel process, not just for researching/booking, but for inspiration and research. Convenience and ease of use help travelers’ complete bookings in just one or two taps on an app.

Travelers also use mobile heavily during travel and post-trip to engage with travel providers, find local restaurant reviews, book tickets, use maps and share their experience with their social networks.

Loyalty: The changing preferences of millennials are also driving a shift in loyalty programs, especially within travel. Millennials are unequivocal in their desire for more immediate, spontaneous recognition. They expect a reward at enrollment and are unwilling to wait until they’ve accumulated tens of thousands of points to enjoy some perks. That philosophy resonates with a larger audience that feels betrayed by program point devaluations and higher status thresholds. It’s not just Millennials that are re-evaluating the traditional quid pro quo programs. Moves to new cities and changes in preferred corporate vendors can shake-up travelers’ allegiances across generations.

As the traditional structure of quid pro quo loyalty unravels, a new model is emerging: behavior-based rewards. Kimpton’s Karma program captures some of the key elements of this model rewards are based on behaviors that extend beyond transactions like attending a property’s nightly wine hour; over 200 guest behaviors are tracked and recognized. The rewards themselves are also more personalized—they reflect a guests’ home town or hobby.

Experience: While millennials might have renewed the conversation toward interest in experiences over goods and a desire for “authentic” / local activities, the trend goes beyond this generation. From an American Express survey, 72 percent of people across all demographics would rather spend money on experiences than things. Even more telling for the travel industry is that for 88 percent of people, travel is the number one dream on their life’s bucket list.

Not surprisingly, hotels have jumped on the bandwagon and are increasingly curating unique experiences for their guests—with offerings ranging from charting a route for a local pub crawl to arranging for an after-hours tour of the Sistine Chapel. The most successful initiatives utilize deep understanding of individuals’ behaviors and underlying motivations, so offer add-on services that provide a memorable and brag-worthy experience.

My dogma to you

While millennials have certainly led the change in mobile, loyalty and experience-based travel, these trends extend beyond generational boundaries. As a result, you have the opportunity to leverage your millennial initiatives to attract a wider population.

Here are some ways to get started:

Re-examine the usability of your mobile booking app—you may find that it gets better adoption if you fine-tune certain features for sub-groups of users (novice to expert)
The shift toward a more spontaneous form of loyalty rewards is gaining speed. Identify a few types of recognition can you offer your travelers today even as you being the overhaul of your existing program.
Offer a choice of experiences to your travelers and track which options draw their interest—even if it doesn’t result in conversion you are collecting valuable insight.

Remember that millennial or not, individuals want to be treated as individuals, not put in a box based on their age.

Given the priority people are putting on travel, there’s tremendous opportunity across the travel industry to fulfill our travelers’ needs for convenience, recognition and fulfillment.

Is it time we start offering yoga pants as an in-flight amenity for frequent travelers? Namaste.

For more on millennials and our data-driven suggestions for effectively reaching this cohort, download the report: #marketingtomillennials: A guide to understanding today’s millennials.

The post Millennials and mainstream trends – What’s yoga got to do with it? appeared first on A brand new view.

The Difference Between Working Hard Vs. Working Smart

Today, I wanted to discuss something very important and I’ve decided to write this after receiving a question from one of my readers. They asked me: How am I able to get so much done in so little time? This question was based on content I had written about my daily work schedule, working 9-10 hours, but being able to work on 4-5 different projects. I had also mentioned I write about 10,000+ words per week for various different blogs, etc. This is a very good question, especially because running an online business is NOT easy and you’ll have to take care of many different things all at one time. Not to mention, as you become more popular, you’ll be hired to write exclusive content, design websites, events, etc. It’s important to know that I’m able to accomplish this by simply dividing my work ethic into – Smart and/or Regular.

I’ll explain what each means so you’ll be able to focus your time effectively working “SMARTER”, getting more done. Let’s get started…

smart

Dividing Up Tasks

At the beginning of the week, I’ll divide my tasks into “2” categories, which will set my work habits up for the rest of the week. There’s “PAID or HIRED” work and secondly, “PERSONAL” work. Every blogger will tell you they have personal time because they like to answer emails, work on their own blog by writing content, family, etc. When I start my week, I always try to prioritize work by importance. If I have a steady client who is continually providing work for me each month and they pay enormous money, then I’ll always start with their tasks. These jobs have deadlines and I can’t afford to miss them because it’s NOT only great for recurring income, but my reputation depends on them. Next, I go through the list, going through deadlines and importance of clients because in the end, it really comes down to the credibility of the client. For example, as a marketing company, would you rather lose the “Apple” account or “Michael’s Fish & Chips”?

Next,

I’ll move into my personal blogging, which, again, will depend on priority. For example, if I’m being paid to write content, then, obviously, this comes way before my own personal blog. However, I’ll be flexible with the timing for each, which will depend on my agreement. For example, if I commit to submitting 20-30 posts per month, then I divide my content writing throughout the month so I hit the number and this will give me time to write personal content at the same time. It’s important to me that I write personal content because I making sure my blog doesn’t go stagnant. However, here’s something else I’ve started to do because of the work load.

Freelancing Writers

Because my whole work schedule is based on “PROFIT” and “IMPORTANCE”, I’ll go through looking for ways to improve my overall output. By output, I’m referring to the amount of work I get done throughout the day and I’m always looking to improve the amount of work I get done. If I’m making money through my blog, guest posting, and side projects, then it’ll be better if I freelance the work, which I know someone else can do for me. I’ll weigh out the price per content and research how much time it saves me throughout the day. Because my main priority is to make sure the sensitive work gets done on time, it’s important to freelance some content writing so I’ll have more time to focus on other, more sensitive projects. More work is getting done quickly, making my clients very happy, leading to growth for me and this is obviously the main purpose of my business.

By now, I have a handful of writers who will write content for my personal blog and PBN’s so I don’t have to dedicate time to them.

What’s the Point?

I know I’ve just gone through the way I calculate importance and time, but some of you might be missing the important lesson. However, it’s very easy to understand…

Don’t waste time on projects that don’t increase your main purpose. You’ve noticed everything I do first throughout the week are paid jobs from clients who add to my bottom line, which is “PROFIT”. Next, I’ll also NOT waste time on tasks that I know someone else is well qualified to do for me, like general content writing. By hiring someone else to do them, I’ll FREE up time, focusing on things that matter like high priority clients and even family. I know firsthand the Internet can be consuming and it’s very easy to spend 10-12 hours on blogging without any return in the end. Work on tasks that help you get closer to your bottom line and FREE up your valuable time by hiring others to do the work that you know they can do. It’s very alarming, spending time on projects that provide little results, so focus your time on those that are actually making a huge difference. In other words…Work Smarter.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Chasing Shadows

Chasing shadows

From the moment we can, until our moments are no more, we’re forever chasing shadows.

As children, we chase the shadow of ourselves that the streetlight throws in front of us.

As teenagers, we chase the impossible date with the most popular boy or girl.

As adults, we chase the dream job that never happens, or the pot of gold we never reach.

We know – subconsciously or otherwise – that some shadows can never be caught, and yet we chase them anyway.

And the damage is catastrophic.

People chase after opportunities around the world and watch marriages collapse because of it.

People chase popularity online and see children forget who they are.

The damage gets done; and yet still we chase the elusive shadows.

Some shadows we catch, and it makes the chase worthwhile.

But for how long? The make-up of a shadow means it’s always on the move – can we afford to always be on the move too?

We all make choices every day. Some have a clear outcome, some don’t.

The clear ones may not be the most rewarding financially, but money never cured a broken soul.

The non-clear ones live in the shadows, and the thrill of the chase appears again.

Some of us succumb; some step away and accept the futility of chasing that particular shadow.

There’s nothing inherently wrong with chasing shadows; there is something inherently wrong chasing futile shadows.

Alfred A. Montapert once said,

Nobody ever did, or ever will, escape the consequences of his choices.

Our shadows are our choices. Our consequences are the future and the past of these choices.

Make sure you’re choosing wisely.

The post Chasing Shadows appeared first on Danny Brown – all rights reserved.

10 Tips to Improve your Life and Business

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Untitled designToday you will learn 10 tips that I fully believe will improve your life and business.

Feel free to share these and we may just improve the world!

Improve your Life Quotes

“No matter who you are, no matter what you did, no matter where you’ve come from, you can always change, become a better version of yourself.” ― Madonna (Click to Tweet)

“Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” — Steve Jobs (Click to Tweet)

“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” — Anais Nin (Click to Tweet)

“Believe in yourself and all that you are. Know that there is something inside you that is greater than any obstacle.” — Christian D. Larson (Click to Tweet)

My 10 Tips for your Life and Business

Stop being constantly disappointed. Everyday I see on social media and even in my inbox people being disappointed. People are disappointed that they missed a webinar, disappointed their friend or family member rejected their business idea, hell, some people are even exerting energy over their disappointment with the freaking shape of Reese Christmas trees…carrying around an air of being constantly disappointed trains your mind to FIND disappointment. Disappointment means you are addicted to the way you wish things were and not how they actually are. Stop having time to step into the energy of disappointment and find ways to APPRECIATE. Tony Robbins taught me to trade my expectations for appreciations and it was life changing. (one of my best posts ever I am told).
improve your lifeKids grow up fast, do the things you want to do with them NOW. If you always wanted to take them on a particular trip, take them. I look at my boys who are now 17 and 16 and I remember how little they used to be and although we have a great relationship and they are amazing boys, there are a LOT of things I wish I would have done when they were younger. I don’t have regrets but it has me determined to do everything I want to with my newborn daughter Sabrina. Time flies, spend it wisely, especially with your kids and family.
Forgive easier. We are all human and we ALL make mistakes. I’ve certainly made my fair share. It is never worth holding a grudge as it eats away at parts of you way more than it hurts the person you have a grudge against. Forgive people easier, in the times where you have NOT forgiven them, they could pass away…if that thought leaves you questioning if you should have a grudge then drop it.
Be willing to do the work to build your dream business, the life you love. It is NOT easy and you will probably have to work harder than you have ever dreamed of but it will be worth it. You CAN have the life of your dreams IF you are willing to put in the effort long enough without a whole lot of payoffs in the beginning.
Show gratitude more often. If someone stops their car to let you walk past, THANK them. If someone holds the door open for you, thank them. If your spouse makes you dinner thank them even if they have made you dinner the last 37 years. Showing gratitude never gets old and the more grateful you are, the more things you will train your mind to locate to be grateful about.
Keep showing and telling your significant other how much you love them. Send a random text to them right now and tell them how grateful you are to have them in your life and how sexy and amazing they are. This text, especially if this is something you never do, will probably go over better than buying them some fancy gift. Do SOMETHING daily to show your significant other that you think about them and love them. If you don’t have a significant other and want one, take a minute right now to write down all the traits you would want in your perfect person (it is the step I took that led me to Jessica)
Work on your education every single day. There is not one day that goes by that I am not reading a chapter or two in a book and listening to 30-45 minutes minimum of an audio book. This adds up. Doing this for a few days will not matter much but doing this for 15 years will totally change your life.
Don’t major in minor things. Yes I believe in understanding politics and I personally love watching football but neither should consume every minute of your day unless that is your actual business and career. Too many people are so distracted by what others are doing that they don’t have time to focus on their own home and their own life. Work on YOU more than you spend time criticizing others.
Stop worrying about what others think about you. We are all walking around worrying about what others are thinking about us and afraid to look stupid. Guess what? If someone thinks you are stupid, it really isn’t that big of a deal. I have been told that what I was doing was stupid almost my whole life UNTIL we created success of course. Thank god I never listened to them.
You will grossly overestimate what you can do in 90 days but way underestimate what you can do in 5 years. In five years I went from personal foreclosure to a multiple seven figure annual income. I had no idea that was possible but just kept going and not quitting when the going got tough. Keep going and know that you can completely alter your life and the lives of your entire family tree over a few years, not a few months.

Let’s Hear from You…

Did you get value from these tips? Were they helpful? Did they get you think? Which one was your favorite? Comment below if you got value and feel free to share

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook

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Ray Higdon’s Network Marketing Blog
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Email: RayHigdon@RayHigdon.com
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9 Timeless Persuasion Techniques to Use in 2016

You click send on the email you spent hours writing, re-writing, and editing. You hit publish on the blog post that took you two days from start to finish. No, you don’t normally spend two days writing every single blog post but you did on this particular one. This is the most epic post you ever have created. And this doesn’t even include the time you spent researching.

You press post on the Facebook post. It highlights a personal story and you agonized for ages whether to do it or leave it alone. Now you must sit back, patiently, and wait for the response to come in. You are hoping people will love your stuff but you are prepared for the negative feedback as well. You know you can’t please them all.

You eagerly open your email dashboard. What? Only a handful of people have opened their emails? You look deeper and see 5 click-throughs. You go over to your blog post. No comments so far. Only two Facebook likes. Finally, the Facebook post: Crickets.

Have you ever been in a position like this? You pour your heart and soul into creating a piece of content but it falls flat. You expect accolades and hate mail (rite of passage kinda thing), and you hear nothing. It’s demoralizing. It’s soul-crushing. It feels like you are the biggest loser on this planet.

Well, if it’s any consolation, you are not the only one. We have all been there. However, we learn over time. And so can you. You can learn how to use words that persuade people to open your emails, click through, consume your content AND respond to your call to action.

I’m not saying 100% of the people will do as you tell them to (I’m not a magician), but instead of 5% email open rate, you can do 10%. Instead of getting 1% click-through rate, you can double it. From 5 shares to social media, you can go to 50.

Who’s up for that? Let’s get stuck in.

 

#1 Use the word ‘you’

‘You’ has got to be the most powerful word in English language.

When you use it, your reader feels like you are talking ‘to’ them, and not ‘at’ them. They truly feel part of the conversation. They feel like they matter.

When you use it, you put the focus on the them. The piece becomes about them. It is more relaxed, and engaging then using ‘he’ ‘she’, ‘they’ or even the first pronoun such as ‘I’ or ‘me’.

This is not to say that you shouldn’t tell personal stories as you have to use the personal pronoun. What you should do is to quickly get to the point, and address the reader again and show exactly what your story matters to them.

Use the word ‘you’ generously when you write a blog post, social media post or a sales page. In fact, anytime you want to really connect with another human, and want to come across as a living breathing human yourself, use this word to make your writing that more persuasive.

 

#2 Use their name

According to GetResponse,“emails with personalized subject lines are 22.2% more likely to be opened.”

We all love hearing our name. It’s music to our ears. We feel like we are being heard and taken care of. You want your readers to feel like that. Use their name when you respond to their blog comments, or on social media. People feel pampered and they remember you.

Personalize emails that are personal and contain heartfelt messages. Don’t sound like a sleazy Internet Marketer when you use this tactic. Don’t overdo it.

For this to work, ask for their first name when they fill out your subscription or opt-in form. And routinely clean your list so you are not sending emails to someone that say ‘Dear bored-so-filling-this, how are you?’

 

#3 Ask for what you want

You’ll never get what you want until you ask for it. We all know this and still we ignore it. Start asking and you’ll see people respond more. Where can you do this is your content? You can ask people after every blog post you write. Choose one call to action though or you will end up confusing people.

Ask them to leave a comment and pose a specific question to make it even easier. Ask them to share your post on social media but instead of giving them too many choices, give two (preferably the platforms you are active on).

Another great way to do this is to ask again after they respond. Somebody who has just joined might be open to taking you up on a low-cost offer so make one. Somebody who just sent you a long email might be interested in doing a discovery session with you, so ask.

persuasion

#4 Give a reason why

If you want somebody to do something, give them a reason why they should do it.

In a famous experiment cited in Robert Cialdini’s book, a psychology student tries to skip ahead to the front of the line in front of a copier. The first time he asks if he could, he is clearly told no and has to go to the back of the line.

Next time he tries by asking, “May I please use the copy machine because I have to make a copy?” Now the reason seems obvious and nothing that would grant him the right to do so, he still gets a yes 9 out of 10 times. This is the power of ‘because’.

Moreover, people make decisions on emotions but justify them on logic.

Next time you want people to share something, say something like this, “if you found this useful, share this with one friend who will find it helpful and thank you for it.” See how well it works.

Give people a reason to do something because it gets results.

 

#5 Make is really easy for people

If people are not responding to your messages, can you make them simpler? If you are asking them to do a certain action, do you think you might be making it complicated?

If they are going to your sales page and yet nobody’s buying, do you think you are asking them to jump through too many hoops in order to purchase? Whatever you want to do, if you break it down and make it really easy, the likelihood of people doing exactly that goes up significantly.

If you want them to respond to a Facebook post where they have to respond with an opinion, don’t ask for something that makes them think very hard. Looking to increase sales, maybe offer free trials of your product or samples?

Remove any obstacles and confusions, and you will see people starting to respond more favorably.

 

#6 Follow the AIDA sequence

What is the AIDA sequence? Simply,

A = Attention
I = Interest
D = Desire
A = Action

This is a super powerful technique that you can use to make any piece of communication work ten times better. Let’s take an example of a blog post. How can you persuade people to click the link, open it, read it all the way through and share it as well? Well, using AIDA sequence, it will look something like this:

Grab their attention by writing a compelling headline. You can do this by arousing their curiosity or hinting at a straight benefit.
Capture their interest by creating a hook. Meaning, write an opening that continues to hold their attention. This is where most people fail.
Build desire (read till the end to gain full benefit) by continuing to create a blog post that is conversational, flows well and is highly relevant to this reader.
Convince them to take action by creating a strong call to action.

 

#7 Give your images a human touch

Many people buy for emotional reasons. If you make them feel right, they are sure to take action. So how can you use this insight within your content.

In your blog content use images that draw attention and keep people focused. Stay away from stock photos that look cheesy or artificial and will have the opposite effect. Make sure your images are relevant to your content. Brownie points if they pique curiosity and make people want to click.

This especially works for images that are directly posted to social media. For example, startling images catch people’s attention and make them stop from scrolling down their feed just long enough to read the headline or accompanying text.

If you have a strong design sense or aesthetics, use sites like Instagram or Pinterest to your advantage.

Remember, emotions are powerful and they work. A positive image will bring people to smile and a dark image might scare people away. You want to choose the right image to evoke the right emotion. Choose images wisely.

persuasion_content

#8 Push people’s buttons (in a nice way)

The idea is to choose topics that get people talking. Mark Hughes, author of Buzz Marketing talks about these buttons as the proven topics people want to talk about.

These six buttons are: Taboo, Unusual, Outrageous, Hilarious, Remarkable and Secrets. Here’s how these content types are defined:

Taboo: Content around topics that labeled by a society as improper, unacceptable, prohibited, or profane. These topics make uncomfortable. Think potty humour.
Unusual: The topics are not common, or ordinary. Unique pieces of content that stand out from the rest.
Outrageous: Content that is shocking or unconventional.
Hilarious: Content that have people in stitches. Funny.
Remarkable: Extraordinary, epic, worthy of notice. Attention grabbing.
Secrets: Kept from general public but available to a select group of people.

Next time when you want to create a piece of content, think about how many boxes does the piece tick? Make it a habit to create content around topics that are proven to work.

 

#9 Make your writing hypnotic

Don’t tell your reader what you want them to hear. Tell them what they want to hear. Don’t focus so much on your product, focus on solving your reader’s problems and helping them achieve their desires.

Imagine your reader asking ‘so what?’ or ‘why should I care?’ to everything you are saying to them. Then write in a way that answers this question.
Meet them where they are mentally. Enter the conversation that is already happening inside their heads. Ask yourself what are their beliefs currently. Acknowledge those and then add your own insights.
Use vivid language that paints a picture in their minds. Use words that let them imagine how it’s like to use your product or service. Show, don’t tell.
Ask questions. Answer any objections they might have.
Infuse your personality in your writing. Write like you are writing to a friend. Here’s a trick if you find it hard to make your copy conversational. Call a friend and tell them about your idea and record your conversation. Transcribe it and edit for clarity.
Get excited. When you create something that moves you, it has a great chance of moving others as well.

 

Get Started!

So, at the end of the day, it doesn’t really matter how much time you spend creating a blog post. It doesn’t even matter how good you think a blog post is.

What matters is if your reader thinks it’s really good. Even if they can’t define what ‘good’ actually is. Put the focus on them. Ask ‘what’s in it for them’ every chance you get. Hook them in with a strong headline, intro and ask them to do something with a strong call to action.

Make them the center of your content universe. And you’ll have them eating out of your hand. Good luck. Don’t abuse this newly acquired power.

Share in the comments below how you plan to use these new powers in 2016!

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The post 9 Timeless Persuasion Techniques to Use in 2016 appeared first on GetResponse Blog – Email Marketing Tips.