Customer loyalty is mission-critical in the age of the customer

As seen on: http://www.epsilon.com/a-brand-new-view/region/global/customer-loyalty-is-mission-critical-in-the-age-of-the-customer/

Today’s marketer understands the need to combine the powerful efforts of both strategy and technology to offer a unique and engaging customer experience. “Customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical in the age of the customer.” This according to Forrester Research, Inc. in their latest report: The Forrester WaveTM Customer Loyalty Solutions for Large Organizations.

The report states, “data shows improving customer loyalty is likely to be a top marketing priority for 80% of decision-makers at large organizations in the next 12 months.  As a result, they seek loyalty solutions that help companies identify and track customers, reward behavior, and drive deeper engagement and relationships.”

At Epsilon, we strive to balance technology applications along with strategic insights to create loyalty initiatives that drive success for our clients. We’ve seen brands adjust to…

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