Facebook Posts for Business

Now that you are set up for business on Facebook (you are, right?) the next thing you will be asking is: “What do I post on Facebook?”

Facebook Posts for Business

The best advice I can give – on almost any online marketing practice is to “Know your audience”. You really need to spend time to identify your audience.  Who would you like to be speaking to the most?

Types of Facebook posts for business

Facebook has come a long way in giving you all kinds of options. What about posting:Facebook Posts for Business

  1. Text updates: Just simple status updates. They might not get as much attention as videos or even images. But they add to the variety and are easy to do. Even from your smart phone.
  2. Videos: Videos get the most attention. But they can also be the most time consuming to put together. And make sure you start getting some videos up there to build your engagement. Nothing works better.
  3. Blog posts: If you are already creating blog posts, then you should be posting that content on Facebook as well. After all you already have some good content to share. You don’t need to post the entire post – just start out with some teaser copy and add a link to your blog.
  4. Free reports: Have you created any free reports as giveaways? That is a perfect Facebook post for business.
  5. Checklists: Everyone loves checklists. And they are easy to create. They may not be enough for a lead magnet, but even a simple checklist is great content for Facebook posts for business.
  6. PDF: PDF content can be similar to checklists and free reports. But the content can be about almost anything related to your business. Remember that the goal is engagement, so make it interesting. And the PDF format adds to your authority.
  7. How to content and videos: For content few things are as engaging as how-to’s. It can be written, infographics, or video. Remember that people are looking to solve their problems. Help them out.
  8. Images: Use image a lot. That is what gets attention. Isn’t that what you want to see in your news feed? Don’t just grab any else’s images, but use your own. Or check out Pixabay for great images for free.
  9. Lifestyle: For your images, make sure to include lifestyle photos of yourself. Even though you are creating Facebook posts for business, people want to get to know you.

How often do I post my Facebook posts for business?

Don’t be shy. Post 3 to 5 times a day. If you have interesting, engaging content people will want to see it. Use scheduling to space it out. Facebook allows you to do that on your fan page. That way you don’t have to be in front of your computer all day just for your Facebook posts for business.

Other guidelines

Make sure that when you are creating your Facebook posts for business you want to:

  1. Be consistent
  2. Be engaging
  3. Be interesting
  4. See what others are doing

I hope this helps you understand what happens when you are wondering what are the best Facebook posts for business.

Have a great week on Facebook!

Tom

PS: Using Facebook for marketing is sort of an easy decision. But developing the program can take time, energy, and money. Click here to learn from the pros who have been at it for years. Do not miss out on this opportunity to launch your Facebook program the right way.

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