How to Create a Business Blogging Plan in 2016

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I can’t tell you how many times I tell people that they can use blog content to further all their business goals, and the number of times they tell me this: “I can’t blog because I am too busy.”“I can’t blog because I don’t know what to write about.” “I can’t blog because I am not an excellent writer.” “I can’t blog because I am an introvert. And well, I have heard that in order to be a successful blogger, you need to connect with the influencers and frankly, I am really bad at networking and making phone calls and …”

Whoa. Stop right there.

There’s a lot to unpack in the responses I get from small business owners and solopreneurs.

Firstly, you don’t need to blog every single day, or multiple times per week for that matter. You can choose to post once a week and you’ll be doing excellently. If you can’t do once a week, how about once a fortnight? Could you manage to publish a new blog post every other week? And who says…

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