Is Content Marketing a Waste of Time?

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Businessman checking the time on his wrist watch

She was summoned to the office.

Questions rose in her mind. Am I being fired? What did I do wrong? But she had an idea of what the possible topic of conversation was about.

It wasn’t good.

It was 6 months into a 12 month digital marketing plan that had started well. They had created a content marketing strategy that had driven a lot of traffic to the website, there had been a lot of sharing on social media and the readers and viewers had been highly engaged with the great content.

The brand awareness had gone up and the corporate credibility had been improved.

But it was a short conversation.

The boss gave an ultimatum. “This content marketing looks like it is a waste of time …

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What do you think?