Just For Fun, Here’s How Calls to Action Work

As seen on: http://www.adamriemer.me/just-fun-heres-calls-action-work/

A call to action is one of the most important things in a Marketers toolbox.  Unfortunately there is a constant battle with designers and branding people about how to use them.  Marketers need to have them off-balance or standout so that they attract attention and generate a response.  Designers and branding professionals want balance and tend to throw a fit when you make them design something that breaks the balance of the design.

The trick is to find the right balance of how to use one to maximize the response from your audience while also not breaking branding guidelines.

First let’s define what a call to action is.

A call to action is a verbal, visual or readable command that tells or tries to get a target to respond or react.  It can be a submissive mention to donate via displaying a phone number to call in, telling someone where to click, what to type in or where to find a link to donate with your voice in a video or on a podcast, or even trying …

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