Know the Legal Risks of Blab for Brand Marketing

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legal risks of Blab

By Kerry Gorgone, {grow} Contributing Columnist

Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels?

To be sure, streaming video offers opportunities for to show your brand in a new light. This TopRank blog post covers ways that brands could use Blab, and AdAge discusses why you should. The average Blab holds viewers’ attention for an average of 64 minutes, which easily bests most digital content. Suffice it to say, you could probably benefit from experimenting with Blab.

There are challenges for brands when it comes to using live video streaming, although companies like Benefit Cosmetics have still been willing to experiment.

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