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How many times have you heard that success requires hard work? Many people say I am successful because I work very hard. However, let’s look at what I really do and see if this is true.
I drive a $100,000 sports car while talking in front of a video camera. Is that hard work? I don’t think so. I also sit on a $1,600 Herman Miller Embody chair and tap some keys on a keyboard. Is that hard work? Is must be. Otherwise, I wouldn’t need such an awesome chair!
Working Hard Vs. Working Smart
I don’t believe that hard work is a key requirement for success. Instead of working hard, I believe in working smart. How is working smart different than working hard? Here are just a few examples.
Working hard is going door to door to sell encyclopedias. Working smart is setting up a Facebook Ad targeting families with school age kids.
Working hard is selling one-on-one on the phone. Working smart is having your own phone team to do the selling for you.
What do you think?