Teaching is the New Marketing

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teaching is the new marketing

Counter Culture Coffee

by Jeffrey Slater, {grow} Community Member

Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. When you are helpful and provide knowledge to current and potential customers, you are building depth and emotional bonds for your brand.

Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. Typically you do this in a non-commercial framework.

Do you remember a wonderful teacher who inspired you? Did they help guide you through complex and fascinating subjects? Teaching creates strong emotional connections. For marketers in 201…

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