Twitter BootCamp Day 3 – How to start meaningful and productive conversations

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Day 3

TBC Day 1  |  TBC Day 2

Congratulations, you have successfully completed the first two days of Twitter BootCamp.  You have a professional profile set up and have a list of potential leads. Now for the fun part – having real conversations on Twitter with prospects.

First let’s review how Twitter is set up. It was developed – and is most powerful – for people to have conversations. The idea was not to set up a distribution channel for sales people to send out an endless series of sales links. If you have seen them – or even sent them out – you already know that this is not a very productive format for the social media platform.

Twitter is set up for people to talk with others, in a very condensed 140 character message format. We will be taking advantage of this format.

You already have a list of people that can lead to a real conversation. Here is a 5 step program of how you can have real conversations with them on Twitter:

  1. Follow:  Once you have followed a potential conversation partner you will show up in their notifications that you have followed.  If they are using Twitter consistently that will put you on their radar in a good way. You are telling them you are interested in what they have to say. Who doesn’t like that feeling?
  2. Favorite: A handy feature on Twitter is that you can mark any conversation with a gold star. That is called “favoriting” and is similar to a LIKE on Facebook. The powerful thing is that you don’t even have to part of the conversation to add in your star. And you will show up in the sender’s notifications that you liked something they said. Again, who doesn’t like that?
  3. Retweet: Just like favoriting a Tweet, you can also send it out to your followers. Think of this as a step up from giving it a star. You thought enough of the message that you wanted others to see it. I recommend that you limit the number of re-tweets to only the messages you actually do like. I always go to any link to make sure I am not promoting anything inappropriate. And I do not re-tweet a sales message. Also make sure you are not just re-tweeting a re-tweet. You want the person to know you are reading their original content. And this also shows up in their notifications.
  4. Mention: If you want to directly address the person you can mention them. This is when you use the “@” symbol and their Twitter name. This will get their attention if they are on Twitter at all. And you can mention anyone on Twitter – whether they follow you or not. I use this to send a testimonial type of message to someone. For example if I just heard a great podcast or read a great book I will send a mention to the person who created the content. This almost always gets a response.
  5. Have a conversation:  If these techniques are successful you will get them to follow you. You can send them a personal message thanking them and casually ask a question. Most of the time you will get a reply. Now you are able to have a real conversation.I have had people tell me that they have been on Twitter for years, and I was the first person they had an actual conversation with. That is exactly what I want. I want to stand out.

Where this conversation goes is up to you, your business, and your objectives. But by using these 5 techniques you will now be set to have a real conversation on Twitter. And best of all if you are using the Twitter BootCamp formula you will be talking to the person you would like to be talking with!

Daily Assignment 3:

Your next assignment is to:

  1. Using your 25 potential leads from Day 1 and Day 2 of Twitter BookCamp use these 5 techniques to start a real Twitter conversation. Your assignment is to have 5 conversations. If these 25 leads do not lead to conversations, go back to Day 2 and find more potential leads.

And as before post your success in the comments below. Good luck recruits!

Now you have mastered setting up a profile the right way, how to identify the right contacts, and have the guidelines on how to start having real conversations on Twitter. Next in Twitter BootCamp I will review the top 5 Twitter tools I use for developing my Twitter business. Look for the email tomorrow.

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